Media and Information Literacy Module 2

Focuses on the evolution of media and information literacy within the Senior High School curriculum.
Aimed at assisting teachers and facilitators in meeting K to 12 curriculum standards.

Republic Act 8293, section 176: Government-created works have no copyright but require agency approval for profit exploitation.
Agencies may impose conditions, including royalty payments for the use of such works.

Designed for both facilitators and learners.
Supports independent and guided learning activities tailored to individual pacing.

What I Need to Know: Outlines expected skills and competencies for the module.
What I Know: Includes assessment activities to gauge prior knowledge.
What’s In: Provides brief drills for skill reinforcement.

Encourages a collaborative and supportive teaching environment.
Teachers are expected to guide learners in using the module effectively and track their progress.

Emphasizes the learner's role in achieving academic success through active engagement and independent learning.
Symbol of a hand represents skill, action, and empowerment for learners to accomplish learning goals.

Printed by Davao City Division Learning Resource Management Development System.
Office located at Elpedio Quirino Ave., Poblacion District, Davao City, with available contact numbers and email for inquiries.

Communication involves transferring information between individuals or groups.
It is a process of sending and receiving messages through verbal or nonverbal means.
Messages generate meaning across different cultures, contexts, channels, and media.
It is a misconception to view communication as a straightforward process.

Source: The originator who imagines, creates, and sends the message.
Message: The stimulus or meaning produced for the receiver, which can be interpreted in various ways.
Channel: The medium through which messages travel from the source to the receiver.
Receiver: The individual or group that interprets and analyzes the message, potentially affecting its intended meaning.
Feedback: The response from the receiver to the source, which may be verbal or nonverbal and informs the source of message reception quality.
Additional components include the environment (physical and psychological), context (setting and expectations), and interference or noise (elements disrupting communication).

Aristotle’s Model: Early model emphasizing the need for speakers to tailor messages to the audience and occasion for effective communication.
Shannon-Weaver Model: Developed by Claude Shannon and Warren Weaver, illustrating a sender as the message source, encoder as the transmitter, decoder as the reception point, and receiver as the message destination. Known as the "telephone model."
Osgood-Schramm Model: Highlights that communication effectiveness depends on the interpreter’s appreciation and understanding of the message.