Podcast
Questions and Answers
What is the primary feature of Harold Lasswell's communication model?
What is the primary feature of Harold Lasswell's communication model?
What does Lasswell's communication model NOT account for?
What does Lasswell's communication model NOT account for?
Which element is introduced in Shannon and Weaver's communication model?
Which element is introduced in Shannon and Weaver's communication model?
What is one major limitation of Lasswell's model?
What is one major limitation of Lasswell's model?
Signup and view all the answers
Which aspect does David Berlo's SMCR model emphasize compared to the previous models?
Which aspect does David Berlo's SMCR model emphasize compared to the previous models?
Signup and view all the answers
In Lasswell's model, what does the 'Who' refer to?
In Lasswell's model, what does the 'Who' refer to?
Signup and view all the answers
Which of the following best describes 'noise' in Shannon and Weaver's communication model?
Which of the following best describes 'noise' in Shannon and Weaver's communication model?
Signup and view all the answers
What advantage does Lasswell's communication model offer?
What advantage does Lasswell's communication model offer?
Signup and view all the answers
Which of the following is considered a print medium of communication?
Which of the following is considered a print medium of communication?
Signup and view all the answers
What is the primary difference between data and information?
What is the primary difference between data and information?
Signup and view all the answers
Which of the following best defines communication?
Which of the following best defines communication?
Signup and view all the answers
Which of the following does NOT fall under the category of media?
Which of the following does NOT fall under the category of media?
Signup and view all the answers
Which of the following is a characteristic of new media?
Which of the following is a characteristic of new media?
Signup and view all the answers
The term 'communicare' in relation to communication primarily means?
The term 'communicare' in relation to communication primarily means?
Signup and view all the answers
Which of the following is an example of broadcast media?
Which of the following is an example of broadcast media?
Signup and view all the answers
What does the definition of information encompass?
What does the definition of information encompass?
Signup and view all the answers
What is one effect of social media on recruitment and hiring?
What is one effect of social media on recruitment and hiring?
Signup and view all the answers
How has social media changed the way we communicate?
How has social media changed the way we communicate?
Signup and view all the answers
What challenge does social media pose in the context of information sharing?
What challenge does social media pose in the context of information sharing?
Signup and view all the answers
What is a key component of media literacy?
What is a key component of media literacy?
Signup and view all the answers
What does information literacy focus on?
What does information literacy focus on?
Signup and view all the answers
Which of the following best describes technology literacy?
Which of the following best describes technology literacy?
Signup and view all the answers
What is the significance of media and information literacy (MIL)?
What is the significance of media and information literacy (MIL)?
Signup and view all the answers
How does social media influence commerce?
How does social media influence commerce?
Signup and view all the answers
Study Notes
Media and Information Literacy
- UNESCO defines media and information literacy as a set of competencies that empower citizens to access, retrieve, understand, evaluate, use, create, and share information and media content in various formats using tools in a critical, ethical, and effective way to participate in personal, professional, and societal activities.
- The Philippines is one of the first countries to adopt media and information literacy as part of its basic education curriculum.
- The Department of Education included media and information literacy as part of the senior high school (SHS) curriculum in grades 11 or 12.
- The course provides learners with a basic understanding of media and information as channels of communication and tools for individual and societal development.
- The goal is to develop creative and critical thinking, responsible use, and competent production of media and information.
- This course was allocated one semester.
What is Media?
- Oxford Learner's Dictionary defines media as the main ways that large numbers of people receive information and entertainment, such as television, radio, newspapers, and the internet.
- UNESCO defines media as the combination of physical objects used in mass communication, such as radio, television, computers, or film. Credible information and contents are provided through journalistic values, which allows editorial accountability to be attributed to an organization or a legal person.
- Media includes books, films, paintings, songs, TV shows, poems, video games, magazines, radio podcasts, music videos, vlogs, newspapers, emails, tweets, posts, letters, traffic signs, graphics, and Instagram stories.
- Media ranges from print media (like newspapers, magazines, and journals) to broadcast media (like radio and television), film or cinema, and new media or the internet.
Data vs. Information
- Data and information are often used interchangeably, but they are not the same.
- Data consists of individual facts.
- Information is the organization and interpretation of data.
- Information is the result of analyzing and interpreting data.
What is Information?
- Information is a broad term encompassing processed and organized data, knowledge derived from study, experience, instruction, signals, and symbols.
What is Communication?
- Communication comes from the Latin word "communicare," which means to share or make common.
- It is defined as the process of understanding and sharing meaning.
Communication Models
-
Harold Lasswell's Communication Model: A one-way transmission of information from a sender to a receiver through a channel. The model considers who says what to whom through what medium and with what effect.
- Advantages: Easy to understand, covers many communication types. and includes the concept of effect.
- Disadvantages: Does not consider feedback and noise. It's a linear model.
- Shannon and Weaver's Communication Model: A development of Lasswell's model that considers the concept of noise (anything that interferes or alters the message). It shows the information source, transmitter (channel), receiver, and destination.
- David Berlo's SMCR Communication Model: Shifts focus to the context, environment and other factors surrounding participants. Factors like communication skills, knowledge of a topic, attitudes, and social/cultural aspects influence the content and delivery.
- Process of Communication/Communication Loop Model: This model highlights the circular flow of communication (encoder/sender, transmission through a medium (verbal or nonverbal), and decoder/receiver) with constant feedback (recipient response).
The Role of Media in the Communication Process
- Media is the central facilitator for daily communication, making it more convenient.
- Information is power, and without media, people cannot harness its full potential.
- Media significantly influences public opinion and underlying sentiments (e.g., bandwagon effect).
- Media act as a vital accountability mechanism, bringing important issues (e.g., corruption) to light.
- In some instances, media can disseminate false or inflammatory messaging, hindering respect and constructive dialogue.
- Communication technology has made interaction easier but altered the intimacy of these interactions.
- Media, and information-sharing by media, empower audiences.
- Successful media require audiences, and those with large audiences are powerful.
Shaping Perceptions, Accessibility, Speed, and Reach
- Media frames societal narratives and influences public opinion.
- Modern media expands accessibility to diverse perspectives on issues through social media, blogs, and online forums.
- Media accelerates information dissemination to vast audiences, particularly through platforms like Twitter, and live streaming.
- Media significantly influences language and expression by introducing terms, abbreviations, and new expressions.
- Algorithms may create "echo chambers" by limiting exposure to opposing views.
Visual Dominance, Interactive Communication, Cultural Influence, Misinformation Challenges, and AI Integration
- The rise of multimedia (videos, infographics) strongly emphasizes visual storytelling, fundamentally altering how information is consumed.
- Media facilitates two-way communication by enabling audience interactions through comments, likes, and shares (e.g., social media).
- Global media can homogenize cultures, but it can also promote cultural diversity through access to lesser-known traditions and languages.
- The proliferation of unverified information poses a challenge to credible communication. Media literacy skills are essential to differentiate credible sources from inaccurate/misleading ones.
- Automated communication tools influence how individuals receive and share information which may create new paradigms in human-media interaction.
Emergence and Impact of Social Media
- Social media influences various aspects of our lives, significantly shaping politics, business, culture, education, careers, innovation, and more.
Impact of Social Media
- Political campaigns heavily use social media.
- A large percentage of the world's population uses Facebook, highlighting its significant societal influence.
- Social media platforms are crucial for business insights, demand stimulation, and targeted product offerings.
- Social media has a significant influence in the professional world (e.g., recruitment, hiring, and personal brand building).
- Social Media has changed communication from in-person interactions to on-screen interactions.
Levels of Intimacy in Communication
- There is a spectrum of social interaction and levels of intimacy; the internet and new media (social media) greatly impact how communication occurs.
Summary and Student Abilities
- Media and information enhance communication but pose challenges (e.g., bias, misinformation, superficiality).
- Media and Information literacy involves identifying, finding, evaluating, applying, and acknowledging information.
Media Literacy, Information Literacy, and Technology (Digital) Literacy
- Media literacy: The ability to access, analyze, evaluate, and create media in diverse forms, including traditional and new technologies.
- Information literacy: The ability to recognize when information is needed, find, evaluate, and communicate it effectively.
- Technology/Digital literacy: The ability to use technological tools responsibly, effectively, and appropriately to access, manage, integrate, evaluate, create, and communicate information.
Combined Literacy, MIL
- Media literacy, information literacy, and technology literacy are combined into media and information literacy (MIL), since media and information are increasingly influencing our lives.
- Recognizing influences and implications of media empowers individuals to navigate them critically.
Actions and Questions for Reflection
- Access questions: What media forms were you consuming, and how did you find them?
- Analyze questions: Were you able to understand the messages? Did you need more information?
- Evaluate questions: Was awareness of the creator's intent/opinions evident in the process?
- Create questions: What responsibilities did you have when creating a piece of information?
- Act questions: How did you utilize the received information, and could you access other sources?
Question and Answer (Example Questions)
- What makes an individual literate in Media and Information?
- How is critical thinking related to media and information literacy?
- Do you consider yourself media and information literate? Why or why not?
- What activities/habits illustrate media literacy and information literacy?
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz explores the fundamentals of Media and Information Literacy as defined by UNESCO. It highlights the significance of these competencies in the Philippines' senior high school curriculum and aims to foster critical and responsible media usage. Engage with key concepts to enhance your understanding of media's role in personal and societal development.
