Podcast
Questions and Answers
What are the two basic types of communication?
What are the two basic types of communication?
The process by which a message is translated to be transmitted is called _______.
The process by which a message is translated to be transmitted is called _______.
Encoding
What is the term used for the interference in a communication process?
What is the term used for the interference in a communication process?
Noise
Media literacy refers to the ability to access, analyze, evaluate and create media.
Media literacy refers to the ability to access, analyze, evaluate and create media.
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What age is characterized by the invention of the transistor?
What age is characterized by the invention of the transistor?
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What is the importance of feedback in the communication process?
What is the importance of feedback in the communication process?
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Match the following ages with their characteristics:
Match the following ages with their characteristics:
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Study Notes
Media and Information Literacy
- Communication Definition: Exchange of information using symbols, signs, or behaviors.
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Types of Communication:
- Verbal (Oral): Spoken language.
- Non-Verbal (Written): Includes signs, symbols, gestures, and facial expressions.
Elements of Communication Process
- Source: Origin of the message; the sender decides what to transmit.
- Encoding: Translating the message for transmission.
- Transmitting: Sending the message, using vocal cords and gestures.
- Channels: Technologies that enable message transmission.
- Decoding: Receiver interprets the sender's message.
- Receiver: Individual who receives the transmitted message.
- Feedback: Response generated by the message received.
- Noise Interference: Any disruption during the communication process.
Osgood-Schramm Model of Communication (1954)
- Views communication as a circular process involving both sender and receiver.
Media
- Definition: Plural of medium, functioning as channels of communication, covering art, news, education, and various information forms.
Types of Literacy
- Media Literacy: Skills to access, analyze, evaluate, and create different media formats.
- Information Literacy: Recognizing the need for information and effectively locating, evaluating, and communicating it.
- Technology (Digital) Literacy: Ability to use technological tools responsibly and effectively.
Evolution of Media
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Pre-Industrial Age (Before 1700s):
- Development of paper, tools, and early communication forms, such as:
- Cave paintings (35,000 BC)
- Dibao in China (2nd Century)
- Clay tablets in Mesopotamia (2400 BC)
- Acta Diurna in Rome (130 BC)
- Codex in the Mayan region (5th Century)
- Papyrus in Egypt (2500 BC)
- Printing press with wood blocks (220 AD)
- Development of paper, tools, and early communication forms, such as:
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Industrial Age (1700s-1930s):
- Steam power, machine tool development, and mass production lead to improved publication methods, including books.
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Electronic Age (1930s-1980s):
- Transistor invention transforms communication; highlights include:
- Transistor radios and electronic circuits.
- Introduction of mainframe computers, such as IBM 704 (1960).
- Development of television (1941) and personal computers like Apple 1 (1976).
- Transistor invention transforms communication; highlights include:
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Description
Test your knowledge on media and information literacy concepts. This quiz will cover essential components and practices for understanding and analyzing media messages. Perfect for students seeking to improve their skills in evaluating information.
