5 Questions
Which type of scaling uses different adjectives on the extremes?
Semantic differential scaling
What is the purpose of pilot testing a survey or instrument?
To gather initial feedback and identify issues
What is the main difference between a highly structured survey and a flexible survey?
Highly structured surveys have fixed designs, while flexible surveys allow for question modifications
What is the purpose of the multitrait-multimethod matrix approach?
To measure a single trait using multiple methods
What is the main purpose of conducting interviews in research?
To gather qualitative data and gain in-depth insights
Test your knowledge of follow-up procedures based on Dillman's approach. See if you can correctly sequence the steps for maximizing response rates in surveys and questionnaires.
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