Maximizing Survey Response Rates Quiz
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Questions and Answers

Which type of scaling uses different adjectives on the extremes?

  • Semantic differential scaling (correct)
  • Likert scaling
  • Visual-analog scaling
  • Ordinal scaling

What is the purpose of pilot testing a survey or instrument?

  • To assess the reliability of the survey
  • To gather initial feedback and identify issues (correct)
  • To generate data for a power calculation
  • To ensure the survey is perfectly designed

What is the main difference between a highly structured survey and a flexible survey?

  • Highly structured surveys allow rewording and reordering of questions, while flexible surveys do not
  • Highly structured surveys use Likert scales, while flexible surveys use visual-analog scales
  • Highly structured surveys are used for individual interviews, while flexible surveys are used for group interviews
  • Highly structured surveys have fixed designs, while flexible surveys allow for question modifications (correct)

What is the purpose of the multitrait-multimethod matrix approach?

<p>To measure a single trait using multiple methods (C)</p> Signup and view all the answers

What is the main purpose of conducting interviews in research?

<p>To gather qualitative data and gain in-depth insights (B)</p> Signup and view all the answers

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