Mastering the Essentials of Business Marketing
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Questions and Answers

Which of the following is NOT a group that business marketers sell to?

  • Other companies
  • Institutions
  • Service suppliers (correct)
  • Government bodies

    • What does organizational survival depend upon?

  • Sales-driven
  • Product-driven
  • Ideology-driven (correct)
  • Individual-driven

    • What does it mean to be market-driven?

  • Profit-driven
  • Sales-driven (correct)
  • Technology-driven
  • Product-driven

    • What is NOT a valid reason for studying business marketing?

    <p>Business marketing is un. (C)</p> Signup and view all the answers

    What is the order of the day for every department and individual employee or associate?

    <p>Product-driven (B)</p> Signup and view all the answers

    Which of the following is NOT a group that business marketers sell to?

    <p>Service suppliers (B)</p> Signup and view all the answers

    What does it mean to be market-driven?

    <p>Product-driven (A)</p> Signup and view all the answers

    What does organizational survival depend upon?

    <p>Sales-driven (D)</p> Signup and view all the answers

    What does it mean to be market-driven?

    <p>Product-driven (C)</p> Signup and view all the answers

    Which of the following is NOT a valid reason for studying business marketing?

    <p>Business marketing is un (D)</p> Signup and view all the answers

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