Podcast
Questions and Answers
Which of the following is NOT a valid reason for studying business marketing?
Which of the following is NOT a valid reason for studying business marketing?
- It is an exciting area of study
- One type of marketing does not fit all situations
- It is the same as consumer marketing (correct)
- Business marketing is unique
- The magnitude of business marketing
According to the text, how does business marketing differ from consumer marketing?
According to the text, how does business marketing differ from consumer marketing?
- Its distribution channels are shorter and more direct
- It requires knowledge of the customer's customer
- The Web is not integrated (correct)
- It employs 'unique' promotional strategies
- It emphasizes personal selling and negotiation
What is the main characteristic of business marketing compared to consumer marketing, as shown in the example of BASF and Dupont?
What is the main characteristic of business marketing compared to consumer marketing, as shown in the example of BASF and Dupont?
- Consumption
- Marketing research
- Lesser emphasis on personal selling
- Greater web integration
- Shorter distribution channels (correct)
Which one of the following is NOT part of the marketing mix?
Which one of the following is NOT part of the marketing mix?
What is the percentage change in sales relative to the percentage change in price called?
What is the percentage change in sales relative to the percentage change in price called?
What is the term used for industrial products that have no substitutes?
What is the term used for industrial products that have no substitutes?
What is the system of value creation also known as?
What is the system of value creation also known as?
Which of the following statements about buyer-seller relationships in business marketing is TRUE?
Which of the following statements about buyer-seller relationships in business marketing is TRUE?
In business marketing, large customer size and use of direct channels increase the importance of:
In business marketing, large customer size and use of direct channels increase the importance of:
These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.
These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.
Why is the demand for business products dependent ultimately on individual consumers?
Why is the demand for business products dependent ultimately on individual consumers?
Which of the following is a characteristic of business marketing as compared to consumer marketing, as shown in the example of BASF and Dupont?
Which of the following is a characteristic of business marketing as compared to consumer marketing, as shown in the example of BASF and Dupont?
Which of the following is NOT a valid reason for studying business marketing?
Which of the following is NOT a valid reason for studying business marketing?
What is the main characteristic of business marketing compared to consumer marketing, as shown in the example of BASF and Dupont?
What is the main characteristic of business marketing compared to consumer marketing, as shown in the example of BASF and Dupont?
Which of the following statements about facilitating supplies is TRUE?
Which of the following statements about facilitating supplies is TRUE?
Which category do janitorial products, painting contractors, plumbing services, and heating and air conditioning services fall under?
Which category do janitorial products, painting contractors, plumbing services, and heating and air conditioning services fall under?
What is a key raw material for technology-driven companies?
What is a key raw material for technology-driven companies?
Compared to individual consumers, business customers are more likely to be geographically
Compared to individual consumers, business customers are more likely to be geographically
Which of the following is NOT a type of customer that purchases products for consumption?
Which of the following is NOT a type of customer that purchases products for consumption?
What is the term used for a company that purchases products or services to be included in its own final product?
What is the term used for a company that purchases products or services to be included in its own final product?
Which of the following statements about buyer-seller relationships in business marketing is TRUE?
Which of the following statements about buyer-seller relationships in business marketing is TRUE?
Why do government agencies tend to have complex purchasing processes?
Why do government agencies tend to have complex purchasing processes?
Which of the following is an example of a social objective that influences government purchasing?
Which of the following is an example of a social objective that influences government purchasing?
In business markets, how are products generally classified?
In business markets, how are products generally classified?
What is the term used to describe products that have been transformed from raw materials and require further processing before use?
What is the term used to describe products that have been transformed from raw materials and require further processing before use?
What is the term used to describe parts that may be assembled into a final product without further processing?
What is the term used to describe parts that may be assembled into a final product without further processing?
Which of the following is a characteristic of business marketing as compared to consumer marketing, as shown in the example of BASF and Dupont?
Which of the following is a characteristic of business marketing as compared to consumer marketing, as shown in the example of BASF and Dupont?
What is the term used to describe products that have been transformed from raw materials and require further processing before use?
What is the term used to describe products that have been transformed from raw materials and require further processing before use?
Which of the following is NOT a valid reason for studying business marketing?
Which of the following is NOT a valid reason for studying business marketing?
Which of the following is NOT part of the marketing mix?
Which of the following is NOT part of the marketing mix?
What is the term used for industrial products that have no substitutes?
What is the term used for industrial products that have no substitutes?
What is the percentage change in sales relative to the percentage change in price called?
What is the percentage change in sales relative to the percentage change in price called?
What is the system of value creation also known as?
What is the system of value creation also known as?
Which of the following is an example of a social objective that influences government purchasing?
Which of the following is an example of a social objective that influences government purchasing?
In business markets, how are products generally classified?
In business markets, how are products generally classified?
What is the term used to describe parts that may be assembled into a final product without further processing?
What is the term used to describe parts that may be assembled into a final product without further processing?
Which of the following is an important difference between accessory and capital equipment when it comes to marketing the equipment to users?
Which of the following is an important difference between accessory and capital equipment when it comes to marketing the equipment to users?
Which of the following statements about buyer-seller relationships in business marketing is TRUE?
Which of the following statements about buyer-seller relationships in business marketing is TRUE?
In business marketing, large customer size and use of direct channels increase the importance of:
In business marketing, large customer size and use of direct channels increase the importance of:
These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.
These members of an organization are specifically responsible for coordinating their company's efforts at satisfying their customers.
Why is the demand for business products dependent ultimately on individual consumers?
Why is the demand for business products dependent ultimately on individual consumers?
