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Questions and Answers
Which one of these is the correct target segment for Mountain Dew?
Which one of these is the correct target segment for Mountain Dew?
- Young adults (correct)
- Children
- Senior citizens
- Teenagers
Based on the text, why do you think Mountain Dew targets young adults?
Based on the text, why do you think Mountain Dew targets young adults?
- Because they have a preference for sugary drinks
- Because they are more health-conscious
- Because they are more likely to engage in extreme sports (correct)
- Because they have more disposable income
What action do marketers take after segmenting the market?
What action do marketers take after segmenting the market?
- They create a marketing framework
- They discuss questions related to targeting
- They select a target segment (correct)
- They duplicate the market
What is the purpose of a marketing framework?
What is the purpose of a marketing framework?
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Which of the following actions would violate the copyright restrictions mentioned in the text?
Which of the following actions would violate the copyright restrictions mentioned in the text?
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