Mastering Targeting Strategies
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Questions and Answers

Which one of these is the correct target segment for Mountain Dew?

  • Young adults (correct)
  • Children
  • Senior citizens
  • Teenagers

    • Based on the text, why do you think Mountain Dew targets young adults?

  • Because they have a preference for sugary drinks
  • Because they are more health-conscious
  • Because they are more likely to engage in extreme sports (correct)
  • Because they have more disposable income

    • What action do marketers take after segmenting the market?

  • They create a marketing framework
  • They discuss questions related to targeting
  • They select a target segment (correct)
  • They duplicate the market

    • What is the purpose of a marketing framework?

    <p>To provide a structure for planning and implementing marketing strategies</p> Signup and view all the answers

    Which of the following actions would violate the copyright restrictions mentioned in the text?

    <p>Posting the text on a publicly accessible website</p> Signup and view all the answers

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