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Which theory related to persuasion in the mass media is mentioned in the text?
Which theory related to persuasion in the mass media is mentioned in the text?
- Elaboration likelihood model
- Behavioral theory (correct)
- Social learning theory
- Cognitive dissonance theory
What does content marketing refer to?
What does content marketing refer to?
- Producing and marketing branded content (correct)
- Promoting content through social media
- Creating advertisements for products
- Hiring influencers to promote products
What can the behavioral theory of persuasion explain?
What can the behavioral theory of persuasion explain?
- Why people engage with social media
- Why people buy products when they perceive them to be scarce (correct)
- Why people prefer certain types of media
- Why people are influenced by celebrities
Which of the following is NOT mentioned as a social force that influences behavior?
Which of the following is NOT mentioned as a social force that influences behavior?
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What is the main focus of content marketing?
What is the main focus of content marketing?
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Why do people engage in content marketing?
Why do people engage in content marketing?
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What is an example of content marketing mentioned in the text?
What is an example of content marketing mentioned in the text?
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Which theory is NOT mentioned as a theory related to persuasion in the mass media?
Which theory is NOT mentioned as a theory related to persuasion in the mass media?
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What is the purpose of advertising?
What is the purpose of advertising?
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What does the behavioral theory of persuasion explain?
What does the behavioral theory of persuasion explain?
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