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Mastering Brand Targeting

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Questions and Answers

Which theory related to persuasion in the mass media is mentioned in the text?

Elaboration likelihood model

Behavioral theory (correct)

Social learning theory

Cognitive dissonance theory

What does content marketing refer to?

Producing and marketing branded content (correct)

Promoting content through social media

Creating advertisements for products

Hiring influencers to promote products

What can the behavioral theory of persuasion explain?

Why people engage with social media

Why people buy products when they perceive them to be scarce (correct)

Why people prefer certain types of media

Why people are influenced by celebrities

Which of the following is NOT mentioned as a social force that influences behavior?

Mass media Signup and view all the answers

What is the main focus of content marketing?

Providing alternative information to advertising Signup and view all the answers

Why do people engage in content marketing?

To promote their brand Signup and view all the answers

What is an example of content marketing mentioned in the text?

Writing a blog post about a product Signup and view all the answers

Which theory is NOT mentioned as a theory related to persuasion in the mass media?

Diffusion of innovation theory Signup and view all the answers

What is the purpose of advertising?

To persuade people to buy products Signup and view all the answers

What does the behavioral theory of persuasion explain?

Why people change their behavior based on social influences Signup and view all the answers