Mastering SWOT Analysis
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Questions and Answers

Which company is a direct competitor of Yeti?

  • Pepsi
  • CamelBak (correct)
  • Aquafina
  • Contigo

What is the market share of Amazon in the ecommerce market?

  • 25%
  • 50%
  • 75%
  • 100% (correct)

Which company markets to low income families?

  • Reebok
  • Dollar General (correct)
  • Louis Vuitton
  • Puma

What does GDP measure?

<p>Market value of goods and services (B)</p> Signup and view all the answers

What does inflation affect?

<p>Purchasing power (D)</p> Signup and view all the answers

Which economic factor impacted Hyundai's Buyer Assurance Program?

<p>Consumer confidence (C)</p> Signup and view all the answers

What demographic factor may pose a threat to Amazon's business?

<p>Age (A)</p> Signup and view all the answers

Which sociocultural factor provides an opportunity for Amazon's business?

<p>Diversity (D)</p> Signup and view all the answers

What political factor may pose a threat to Amazon's business?

<p>Relationship with other countries (C)</p> Signup and view all the answers

Which legal factor ensures businesses compete fairly and protect consumers?

<p>Legal factors (D)</p> Signup and view all the answers

Which company partners with Upcycle It Now to deconstruct old raincoats and fleece jackets?

<p>Patagonia (C)</p> Signup and view all the answers

What is Patagonia's mission statement?

<p>To build the best products and implement environmentally friendly solutions (B)</p> Signup and view all the answers

Which company's mission is to accelerate the world's transition to sustainable energy?

<p>Tesla (B)</p> Signup and view all the answers

Which company's mission is to give customers the most compelling shopping experience possible?

<p>Nordstrom (C)</p> Signup and view all the answers

Which company's mission is to create economic opportunity for every member of the global workforce?

<p>LinkedIn (A)</p> Signup and view all the answers

Which of the following is NOT a reason why marketing matters in society?

<p>Influences your decisions (D)</p> Signup and view all the answers

What are the three components of marketing?

<p>Creating value, Communicating value, Delivering value (B)</p> Signup and view all the answers

What makes value in marketing?

<p>Consumer needs and wants (A)</p> Signup and view all the answers

What do marketers strive to do with wants and needs?

<p>Turn wants into needs (D)</p> Signup and view all the answers

What is the main difference between needs and wants?

<p>Needs are essential, wants are optional (D)</p> Signup and view all the answers

What is the purpose of marketing?

<p>To fulfill customers' wants and needs (B)</p> Signup and view all the answers

What is the relationship between needs and wants in marketing?

<p>Needs are underlying, while wants are the specific desires (D)</p> Signup and view all the answers

Which of the following is an example of a need?

<p>A child's car seat (C)</p> Signup and view all the answers

What are the four elements of the marketing mix?

<p>Product, price, place, and promotion (A)</p> Signup and view all the answers

What is the purpose of a mission statement in marketing?

<p>To provide a shared sense of purpose and direction (A)</p> Signup and view all the answers

Which of the following is an example of an external consideration in a SWOT analysis?

<p>Increasing production costs (A)</p> Signup and view all the answers

What is the purpose of a SWOT analysis?

<p>To identify and evaluate strengths and weaknesses (C)</p> Signup and view all the answers

Which of the following is an example of an internal consideration in a SWOT analysis?

<p>Traditional menu filled with high-calorie items (D)</p> Signup and view all the answers

What is the main purpose of completing a SWOT analysis?

<p>To understand the organization's strengths, weaknesses, opportunities, and threats (B)</p> Signup and view all the answers

Which of the following is an example of a weakness in a SWOT analysis?

<p>Difficulty finding and retaining quality employees (B)</p> Signup and view all the answers

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