30 Questions
Which company is a direct competitor of Yeti?
CamelBak
What is the market share of Amazon in the ecommerce market?
100%
Which company markets to low income families?
Dollar General
What does GDP measure?
Market value of goods and services
What does inflation affect?
Purchasing power
Which economic factor impacted Hyundai's Buyer Assurance Program?
Consumer confidence
What demographic factor may pose a threat to Amazon's business?
Age
Which sociocultural factor provides an opportunity for Amazon's business?
Diversity
What political factor may pose a threat to Amazon's business?
Relationship with other countries
Which legal factor ensures businesses compete fairly and protect consumers?
Legal factors
Which company partners with Upcycle It Now to deconstruct old raincoats and fleece jackets?
Patagonia
What is Patagonia's mission statement?
To build the best products and implement environmentally friendly solutions
Which company's mission is to accelerate the world's transition to sustainable energy?
Tesla
Which company's mission is to give customers the most compelling shopping experience possible?
Nordstrom
Which company's mission is to create economic opportunity for every member of the global workforce?
Which of the following is NOT a reason why marketing matters in society?
Influences your decisions
What are the three components of marketing?
Creating value, Communicating value, Delivering value
What makes value in marketing?
Consumer needs and wants
What do marketers strive to do with wants and needs?
Turn wants into needs
What is the main difference between needs and wants?
Needs are essential, wants are optional
What is the purpose of marketing?
To fulfill customers' wants and needs
What is the relationship between needs and wants in marketing?
Needs are underlying, while wants are the specific desires
Which of the following is an example of a need?
A child's car seat
What are the four elements of the marketing mix?
Product, price, place, and promotion
What is the purpose of a mission statement in marketing?
To provide a shared sense of purpose and direction
Which of the following is an example of an external consideration in a SWOT analysis?
Increasing production costs
What is the purpose of a SWOT analysis?
To identify and evaluate strengths and weaknesses
Which of the following is an example of an internal consideration in a SWOT analysis?
Traditional menu filled with high-calorie items
What is the main purpose of completing a SWOT analysis?
To understand the organization's strengths, weaknesses, opportunities, and threats
Which of the following is an example of a weakness in a SWOT analysis?
Difficulty finding and retaining quality employees
This quiz focuses on tools for situation analysis, specifically the SWOT analysis. Learn how to identify internal strengths and weaknesses, as well as external opportunities and threats. Discover how to determine resources or capabilities that can result in a competitive advantage for your organization. Test your knowledge and enhance your strategic planning skills with this informative quiz.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
