Mastering SWOT Analysis
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Questions and Answers

Which company is a direct competitor of Yeti?

  • Pepsi
  • CamelBak (correct)
  • Aquafina
  • Contigo
  • What is the market share of Amazon in the ecommerce market?

  • 25%
  • 50%
  • 75%
  • 100% (correct)
  • Which company markets to low income families?

  • Reebok
  • Dollar General (correct)
  • Louis Vuitton
  • Puma
  • What does GDP measure?

    <p>Market value of goods and services</p> Signup and view all the answers

    What does inflation affect?

    <p>Purchasing power</p> Signup and view all the answers

    Which economic factor impacted Hyundai's Buyer Assurance Program?

    <p>Consumer confidence</p> Signup and view all the answers

    What demographic factor may pose a threat to Amazon's business?

    <p>Age</p> Signup and view all the answers

    Which sociocultural factor provides an opportunity for Amazon's business?

    <p>Diversity</p> Signup and view all the answers

    What political factor may pose a threat to Amazon's business?

    <p>Relationship with other countries</p> Signup and view all the answers

    Which legal factor ensures businesses compete fairly and protect consumers?

    <p>Legal factors</p> Signup and view all the answers

    Which company partners with Upcycle It Now to deconstruct old raincoats and fleece jackets?

    <p>Patagonia</p> Signup and view all the answers

    What is Patagonia's mission statement?

    <p>To build the best products and implement environmentally friendly solutions</p> Signup and view all the answers

    Which company's mission is to accelerate the world's transition to sustainable energy?

    <p>Tesla</p> Signup and view all the answers

    Which company's mission is to give customers the most compelling shopping experience possible?

    <p>Nordstrom</p> Signup and view all the answers

    Which company's mission is to create economic opportunity for every member of the global workforce?

    <p>LinkedIn</p> Signup and view all the answers

    Which of the following is NOT a reason why marketing matters in society?

    <p>Influences your decisions</p> Signup and view all the answers

    What are the three components of marketing?

    <p>Creating value, Communicating value, Delivering value</p> Signup and view all the answers

    What makes value in marketing?

    <p>Consumer needs and wants</p> Signup and view all the answers

    What do marketers strive to do with wants and needs?

    <p>Turn wants into needs</p> Signup and view all the answers

    What is the main difference between needs and wants?

    <p>Needs are essential, wants are optional</p> Signup and view all the answers

    What is the purpose of marketing?

    <p>To fulfill customers' wants and needs</p> Signup and view all the answers

    What is the relationship between needs and wants in marketing?

    <p>Needs are underlying, while wants are the specific desires</p> Signup and view all the answers

    Which of the following is an example of a need?

    <p>A child's car seat</p> Signup and view all the answers

    What are the four elements of the marketing mix?

    <p>Product, price, place, and promotion</p> Signup and view all the answers

    What is the purpose of a mission statement in marketing?

    <p>To provide a shared sense of purpose and direction</p> Signup and view all the answers

    Which of the following is an example of an external consideration in a SWOT analysis?

    <p>Increasing production costs</p> Signup and view all the answers

    What is the purpose of a SWOT analysis?

    <p>To identify and evaluate strengths and weaknesses</p> Signup and view all the answers

    Which of the following is an example of an internal consideration in a SWOT analysis?

    <p>Traditional menu filled with high-calorie items</p> Signup and view all the answers

    What is the main purpose of completing a SWOT analysis?

    <p>To understand the organization's strengths, weaknesses, opportunities, and threats</p> Signup and view all the answers

    Which of the following is an example of a weakness in a SWOT analysis?

    <p>Difficulty finding and retaining quality employees</p> Signup and view all the answers

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