Mastering SWOT Analysis

A SWOT analysis is a strategic planning technique used to evaluate the strengths, weaknesses, opportunities, and threats of a business or project.

The four components of a SWOT analysis are strengths, weaknesses, opportunities, and threats.

A SWOT analysis is important because it helps organizations identify their internal strengths and weaknesses, as well as external opportunities and threats, which can inform strategic decision-making and planning.

<p>The totality of physical and social factors that are taken directly into consideration in the decision-making behaviour of individuals in the organisation.</p> Signup and view all the answers

<p>Internal environment, external micro environment, and external macro environment.</p> Signup and view all the answers

<p>The internal elements of the organisation used to create, communicate and deliver market offerings.</p> Signup and view all the answers

<p>Local forces that affect an organization's ability to serve its customers.</p> Signup and view all the answers

<p>Larger societal forces that affect the survival of the organization, including the demographic environment, the political environment, the cultural environment, the natural environment, the technological environment, and the economic environment.</p> Signup and view all the answers