Mastering Strategic Planning

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Download our mobile app to listen on the go

Get App

Questions and Answers

What is the purpose of strategic planning?

To measure performance metrics
To develop and maintain a fit between goals and capabilities (correct)
To identify industry trends
To capitalize on information technology

What does the ESP model illustrate?

The measurement of performance metrics
The relationships between environment, strategy, and performance (correct)
The process of developing a strategy
The deployment of enterprise resources

What does a SWOT analysis of the business environment lead to, according to the text?

The measurement of performance
The development of strategy (correct)
The evaluation of e-business and e-marketing operations
The deployment of enterprise resources

What is the purpose of e-business strategy?

To reach performance objectives and create competitive advantage (C) Signup and view all the answers

What are pure play businesses?

Businesses that began on the internet (B) Signup and view all the answers

What is the ESP model and how does it illustrate the relationships among environment, strategy, and performance?

The ESP model is a framework that illustrates the relationships among environment, strategy, and performance. It shows that a SWOT analysis of the business environment leads to the development of strategy, which in turn impacts the measurement of performance. Signup and view all the answers

What are performance metrics and why are they important in evaluating e-business and e-marketing operations?

Performance metrics are designed to evaluate the effectiveness and efficiency of e-business and e-marketing operations. They are important because they provide a measure of how well these operations are achieving their objectives. Signup and view all the answers

What is the difference between e-business strategy and e-marketing strategy?

E-business strategy deploys enterprise resources to reach performance objectives and create competitive advantage, while e-marketing strategy capitalizes on information technology to reach specified objectives. Signup and view all the answers

What are pure play businesses and how did they originate?

Pure play businesses are businesses that began on the internet. They originated as companies that exclusively operated online, without a physical presence or offline operations. Signup and view all the answers

Flashcards are hidden until you start studying