Mastering Strategic Planning

<p>To reach performance objectives and create competitive advantage</p> Signup and view all the answers

<p>Businesses that began on the internet</p> Signup and view all the answers

<p>The ESP model is a framework that illustrates the relationships among environment, strategy, and performance. It shows that a SWOT analysis of the business environment leads to the development of strategy, which in turn impacts the measurement of performance.</p> Signup and view all the answers

<p>Performance metrics are designed to evaluate the effectiveness and efficiency of e-business and e-marketing operations. They are important because they provide a measure of how well these operations are achieving their objectives.</p> Signup and view all the answers

<p>E-business strategy deploys enterprise resources to reach performance objectives and create competitive advantage, while e-marketing strategy capitalizes on information technology to reach specified objectives.</p> Signup and view all the answers

<p>Pure play businesses are businesses that began on the internet. They originated as companies that exclusively operated online, without a physical presence or offline operations.</p> Signup and view all the answers