Questions and Answers
What is the purpose of strategic planning?
To develop and maintain a fit between goals and capabilities
What does the ESP model illustrate?
The relationships between environment, strategy, and performance
What does a SWOT analysis of the business environment lead to, according to the text?
The development of strategy
What is the purpose of e-business strategy?
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What are pure play businesses?
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What is the ESP model and how does it illustrate the relationships among environment, strategy, and performance?
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What are performance metrics and why are they important in evaluating e-business and e-marketing operations?
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What is the difference between e-business strategy and e-marketing strategy?
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What are pure play businesses and how did they originate?
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