5 Questions
What is strategic positioning?
Strategic positioning is the process of deciding how an organization will compete and where it will compete in the market.
What is the role of strategic business unit (SBU) strategies?
SBU strategies focus on how a business unit competes within its chosen industry.
What are the two levels of competition that an organization could choose for strategic positioning?
An organization can choose to compete at a market-wide level or a market-niche level of competition.
What is the goal of strategic positioning?
The goal of strategic positioning is to be different and to create, communicate, and deliver customer value.
What are the four key factors that strategists need to consider in determining an organization's strategic position?
The nature of the industry, the organization's capabilities, customer needs and desires, and competitor actions.
Test your knowledge on strategic positioning and SBU-level strategies with this quiz. Explore how organizations compete and where they compete, and learn how to create a fit between customer value creation and overall strategic positioning. Dive into the world of business unit strategies and discover how they impact competitive advantage.
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