60 Questions
Which of the following is NOT mentioned as a type of in-store display?
Simple pieces of cardboard
What is one way to measure the results of in-store displays?
Tracking foot traffic
Why are product samples important in influencing customer purchasing decisions?
They provide an opportunity to taste the product
What percentage of consumers believe attending live experiences helps them connect better with a brand?
69%
What is one tip for creating the ultimate shopper experience with in-store marketing?
Set out the mood with lighting and music
Why is customer service important in a store?
To improve brand reputation
Which of the following is NOT one of the 4 P's in marketing?
Product
What does the term 'shelf facings' refer to in the context of in-store marketing?
The visibility of a product on a shelf
What is an example of a price promotion tactic mentioned in the text?
All of the above
What percentage range is considered a 'sweet spot' for discounts according to customers?
20-30%
What percentage of revenue is typically spent on trade promotions?
Over 50%
What is the importance of measuring the results of a price promotion?
To assess the success of the promotion
Which of the following is NOT a quality that cashiers should possess?
Shyness
What is one reason why employees need to be helpful and approachable?
To make customers feel special
What is one way to encourage customers to come back for more?
Offering loyalty cards
What is one advantage of referral programs?
Getting product in exchange
What is the main purpose of a loyalty card?
Making customers feel special
What should cashiers avoid when interacting with customers?
Being pushy
What is one way to make customers feel special?
Offering loyalty cards
What is one benefit of loyalty or referral programs?
Increasing sales
Which of the following is NOT one of the core concepts of marketing?
Development
What is the purpose of a business according to the text?
To create and maintain satisfied, profitable customers
What are the basic stages for customer orientation mentioned in the text?
Development, Manufacture, Market, Deliver
What are the two types of needs mentioned in the text?
Basic needs and acquired needs
What are wants according to the text?
Our expression of satisfaction of needs
What is the main focus of companies with a customer orientation?
Consumer demands
According to the text, which concept assumes that customers will favor products that are available and highly affordable?
The production concept
According to the text, which concept states that consumers will favor products that offer the most quality, performance, and features?
The product concept
According to the text, which concept assumes that consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort?
The selling concept
According to the text, which concept puts customers at the beginning and end of the business cycle, starting with the determination of consumer needs and wants and ending with the satisfaction of those needs and wants?
The marketing concept
According to the text, which concept focuses on improving production and distribution efficiency and is useful when demand for a product exceeds the supply?
The production concept
According to the text, which concept assumes that a customer will buy the product of highest quality and fails because it does not attempt to study the needs and wants of the customers?
The product concept
According to the societal marketing concept, what should organizations consider when developing their marketing strategy?
Customer needs and wants as well as the well-being of society
Which of the following organizations follow the societal marketing concept?
McDonald's
What message does the societal marketing strategy communicate to stakeholders, partners, government, customers, and the public?
Working for profits and the well-being of society
Which one of the following is NOT a key stakeholder mentioned in the text?
Employees
What is the main focus of the societal marketing concept?
Society's well-being
Which one of the following is NOT mentioned as an organization that follows the societal marketing concept?
Burger King
According to the text, what is the societal marketing concept?
Developing marketing strategy based on the well-being of society
What is the societal marketing concept followed by majority of organizations?
Well-being of society
Which of the following is the first step in the marketing process?
Identifying target consumers
What is the main focus of marketing activities?
Communicating values and benefits to customers
Which of the following is considered a successful marketing campaign?
Understanding customer needs
What is the definition of marketing according to the text?
An organization's efforts to communicate its values and benefits to customers
What is the key to success for companies operating in the free market?
Identifying and retaining customers
What is crucial to marketing according to the text?
Value generation and exchanges between the organization and the customers
Which one of the following is NOT a type of advertising mentioned in the text?
PPC advertising
What is the process of dividing the available market into smaller groups based on consumers' needs and behaviors called?
Market Segmentation
Which of the following is NOT an element of a marketing strategy mentioned in the text?
Price promotion
What is the main purpose of relationship marketing?
To build profitable customer relationships
Which of the following is NOT a type of marketing mentioned in the text?
Traditional Marketing
What is the difference between marketing and advertising?
Marketing focuses on building profitable relationships with customers, while advertising solely focuses on promoting a product
Which of the following is NOT a function of marketing management?
Implementing
What is the purpose of marketing planning?
To define the marketing activities and timeline
What are the 4 Ps of marketing?
Product, Price, Promotion, Place
What is the main objective of marketing management?
Profitability
What are the marketing concepts that marketing strategies are based on?
Production, Product, Selling, Marketing
What is the role of marketing strategy in achieving marketing campaign goals?
To measure success
What is the process of successfully performing various business functions to achieve goals called?
Marketing management
What is the role of marketing planning in implementing marketing strategies?
To guide and align all associated teams
Test your knowledge of in-store marketing strategies with this quiz on shelf facings. Learn about how product appearance, pricing, and promotion play a crucial role in attracting customers. Challenge yourself to identify the best marketing tactics for your products.
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