Mastering Shelf Facings

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Questions and Answers

Which of the following is NOT mentioned as a type of in-store display?

Dump bins

In-store end caps

Floor graphics

Simple pieces of cardboard (correct)

What is one way to measure the results of in-store displays?

Conducting customer surveys

Monitoring social media engagement

Tracking foot traffic (correct)

Analyzing sales data

Why are product samples important in influencing customer purchasing decisions?

They help customers remember the product

They increase brand trust

They offer a sense of exclusivity

They provide an opportunity to taste the product (correct)

What percentage of consumers believe attending live experiences helps them connect better with a brand?

69% Signup and view all the answers

What is one tip for creating the ultimate shopper experience with in-store marketing?

Set out the mood with lighting and music Signup and view all the answers

Why is customer service important in a store?

To improve brand reputation Signup and view all the answers

Which of the following is NOT one of the 4 P's in marketing?

Product Signup and view all the answers

What does the term 'shelf facings' refer to in the context of in-store marketing?

The visibility of a product on a shelf Signup and view all the answers

What is an example of a price promotion tactic mentioned in the text?

All of the above Signup and view all the answers

What percentage range is considered a 'sweet spot' for discounts according to customers?

20-30% Signup and view all the answers

What percentage of revenue is typically spent on trade promotions?

Over 50% Signup and view all the answers

What is the importance of measuring the results of a price promotion?

To assess the success of the promotion Signup and view all the answers

Which of the following is NOT a quality that cashiers should possess?

Shyness Signup and view all the answers

What is one reason why employees need to be helpful and approachable?

To make customers feel special Signup and view all the answers

What is one way to encourage customers to come back for more?

Offering loyalty cards Signup and view all the answers

What is one advantage of referral programs?

Getting product in exchange Signup and view all the answers

What is the main purpose of a loyalty card?

Making customers feel special Signup and view all the answers

What should cashiers avoid when interacting with customers?

Being pushy Signup and view all the answers

What is one way to make customers feel special?

Offering loyalty cards Signup and view all the answers

What is one benefit of loyalty or referral programs?

Increasing sales Signup and view all the answers

Which of the following is NOT one of the core concepts of marketing?

Development Signup and view all the answers

What is the purpose of a business according to the text?

To create and maintain satisfied, profitable customers Signup and view all the answers

What are the basic stages for customer orientation mentioned in the text?

Development, Manufacture, Market, Deliver Signup and view all the answers

What are the two types of needs mentioned in the text?

Basic needs and acquired needs Signup and view all the answers

What are wants according to the text?

Our expression of satisfaction of needs Signup and view all the answers

What is the main focus of companies with a customer orientation?

Consumer demands Signup and view all the answers

According to the text, which concept assumes that customers will favor products that are available and highly affordable?

The production concept Signup and view all the answers

According to the text, which concept states that consumers will favor products that offer the most quality, performance, and features?

The product concept Signup and view all the answers

According to the text, which concept assumes that consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort?

The selling concept Signup and view all the answers

According to the text, which concept puts customers at the beginning and end of the business cycle, starting with the determination of consumer needs and wants and ending with the satisfaction of those needs and wants?

The marketing concept Signup and view all the answers

According to the text, which concept focuses on improving production and distribution efficiency and is useful when demand for a product exceeds the supply?

The production concept Signup and view all the answers

According to the text, which concept assumes that a customer will buy the product of highest quality and fails because it does not attempt to study the needs and wants of the customers?

The product concept Signup and view all the answers

According to the societal marketing concept, what should organizations consider when developing their marketing strategy?

Customer needs and wants as well as the well-being of society Signup and view all the answers

Which of the following organizations follow the societal marketing concept?

McDonald's Signup and view all the answers

What message does the societal marketing strategy communicate to stakeholders, partners, government, customers, and the public?

Working for profits and the well-being of society Signup and view all the answers

Which one of the following is NOT a key stakeholder mentioned in the text?

Employees Signup and view all the answers

What is the main focus of the societal marketing concept?

Society's well-being Signup and view all the answers

Which one of the following is NOT mentioned as an organization that follows the societal marketing concept?

Burger King Signup and view all the answers

According to the text, what is the societal marketing concept?

Developing marketing strategy based on the well-being of society Signup and view all the answers

What is the societal marketing concept followed by majority of organizations?

Well-being of society Signup and view all the answers

Which of the following is the first step in the marketing process?

Identifying target consumers Signup and view all the answers

What is the main focus of marketing activities?

Communicating values and benefits to customers Signup and view all the answers

Which of the following is considered a successful marketing campaign?

Understanding customer needs Signup and view all the answers

What is the definition of marketing according to the text?

An organization's efforts to communicate its values and benefits to customers Signup and view all the answers

What is the key to success for companies operating in the free market?

Identifying and retaining customers Signup and view all the answers

What is crucial to marketing according to the text?

Value generation and exchanges between the organization and the customers Signup and view all the answers

Which one of the following is NOT a type of advertising mentioned in the text?

PPC advertising Signup and view all the answers

What is the process of dividing the available market into smaller groups based on consumers' needs and behaviors called?

Market Segmentation Signup and view all the answers

Which of the following is NOT an element of a marketing strategy mentioned in the text?

Price promotion Signup and view all the answers

What is the main purpose of relationship marketing?

To build profitable customer relationships Signup and view all the answers

Which of the following is NOT a type of marketing mentioned in the text?

Traditional Marketing Signup and view all the answers

What is the difference between marketing and advertising?

Marketing focuses on building profitable relationships with customers, while advertising solely focuses on promoting a product Signup and view all the answers

Which of the following is NOT a function of marketing management?

Implementing Signup and view all the answers

What is the purpose of marketing planning?

To define the marketing activities and timeline Signup and view all the answers

What are the 4 Ps of marketing?

Product, Price, Promotion, Place Signup and view all the answers

What is the main objective of marketing management?

Profitability Signup and view all the answers

What are the marketing concepts that marketing strategies are based on?

Production, Product, Selling, Marketing Signup and view all the answers

What is the role of marketing strategy in achieving marketing campaign goals?

To measure success Signup and view all the answers

What is the process of successfully performing various business functions to achieve goals called?

Marketing management Signup and view all the answers

What is the role of marketing planning in implementing marketing strategies?

To guide and align all associated teams Signup and view all the answers

Study Notes

In-Store Displays and Marketing Strategies

Types of in-store displays include promotional signs, shelf tags, and product samples.
Results of in-store displays can be measured through sales data analysis and customer feedback.
Product samples enhance customer purchasing decisions by providing hands-on experience and encouraging trial.
70% of consumers believe that attending live experiences deepens their connection with brands.
Creating an ultimate shopper experience involves clear signage and engaging store layouts.

Customer Service and Loyalty Programs

Excellent customer service is crucial for building brand trust and customer satisfaction.
Cashiers should avoid being dismissive or indifferent when interacting with customers.
Helpful and approachable employees drive repeat business and customer retention.
Referral programs incentivize customers to promote the brand, creating new clientele at a low cost.
Loyalty cards reward repeat customers, enhancing brand loyalty and retention rates.

Marketing Concepts and the 4 Ps

The 4 P's of marketing include Product, Price, Place, and Promotion; "People" is not included.
'Shelf facings' refer to the visibility of products on store shelves, impacting purchase decisions.
Price promotion tactics can include buy-one-get-one-free offers and limited-time discounts.
Sweet spot for discounts is generally between 20%-30% as preferred by consumers.
Typically, 20% of revenue is allocated to trade promotions to stimulate sales.

Measuring Promotions and Marketing Orientation

Measuring price promotion results is vital to assess effectiveness and determine return on investment.
Employees need to be approachable to foster a welcoming shopping environment.
Companies focused on customer orientation prioritize consumer needs and satisfaction.

Marketing Concepts Overview

Various marketing concepts shape strategies such as the production concept (affordability), product concept (quality), and selling concept (promotion).
The societal marketing concept emphasizes the importance of broader social and environmental considerations in marketing strategies.
Stakeholders in the societal marketing framework include customers, employees, suppliers, government, and the community.

Marketing Process and Strategy

The first step in the marketing process involves understanding customer needs and market demands.
Successful marketing campaigns prioritize customer engagement and satisfaction metrics.
Definition of marketing: tailored strategies to meet consumer needs through value propositions.
Key to success in a free market lies in understanding customer preferences and competition.

Market Segmentation and Relationship Marketing

Market segmentation divides consumers into distinct groups based on needs and behaviors for targeted strategies.
Relationship marketing focuses on long-term engagement with customers rather than single transactions.
Differentiation between marketing and advertising is primarily based on scope; marketing encompasses a wider range of activities beyond promotions.

Marketing Planning and Management

Purpose of marketing planning involves setting objectives and defining strategies to achieve them.
Marketing management aims to align marketing strategies with organizational goals.
Effective marketing strategy execution is crucial for achieving desired campaign outcomes.
Role of marketing planning includes coordinating resources and ensuring strategic alignment with market needs.

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Description

Test your knowledge of in-store marketing strategies with this quiz on shelf facings. Learn about how product appearance, pricing, and promotion play a crucial role in attracting customers. Challenge yourself to identify the best marketing tactics for your products.