Mastering Marketing Strategies
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Questions and Answers

Which of the following is NOT a learning objective in Chapter 2 of Marketing Management?

  • Understanding the value delivery process (correct)
  • Examining strategic planning at the business unit level
  • Exploring strategic planning at the corporate and divisional levels
  • Identifying the components of a marketing plan

    • How does marketing affect customer value?

  • By providing the value
  • By choosing the value
  • By designing the value chain
  • By communicating the value (correct)

    • What is the central role of strategic planning?

  • Designing the value chain
  • Identifying core competencies (correct)
  • Providing the value
  • Choosing the value

    • What does the value chain help identify?

    <p>Ways to provide more customer value</p> Signup and view all the answers

    What are the components of a marketing plan?

    <p>Strategic planning, value chain, value delivery process</p> Signup and view all the answers

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