11 Questions
According to the text, why should marketing be a significant element of the strategic plan of architectural practices?
There is a correlation between a firm's profit and growth and the amount spent on marketing
What is the difference between marketing and selling in an architectural context?
Marketing involves identifying potential clients, while selling means securing the commission
What does an effective marketing strategy in an architectural practice involve?
Segmenting market demand
Which two procurement portals are mentioned in the text?
MERX and Biddingo
Which sector predominantly uses web-based procurement portals?
Government bodies and agencies
What type of software is used to track leads and potential clients?
CRM software
What is the purpose of public relations in the context of marketing for architects?
To provide opportunities for the architect to become known in the community
From the architect's perspective, what are some factors to consider when developing a marketing strategy?
The size of the construction budget and the type of building
What should marketing materials focus on to be meaningful to clients?
The prevalent needs, wants, and behaviors among prospective clients
What are some techniques for identifying potential clients or 'leads' for architectural services?
Compiling names of potential clients in preferred market segments and researching websites
What is the purpose of tracking the proposal closing rate in marketing?
To determine which marketing activities work best for the practice
Test your knowledge on marketing strategies for architectural practices. Learn about the importance of incorporating marketing into the strategic plan and discover the key elements to consider when developing a marketing budget.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
