Podcast
Questions and Answers
According to the text, why should marketing be a significant element of the strategic plan of architectural practices?
According to the text, why should marketing be a significant element of the strategic plan of architectural practices?
- Marketing includes everything related to business development
- Marketing activities can vary widely based on the size of the practice
- Marketing must be part of the practice's strategic plan
- There is a correlation between a firm's profit and growth and the amount spent on marketing (correct)
What is the difference between marketing and selling in an architectural context?
What is the difference between marketing and selling in an architectural context?
- Marketing involves identifying potential clients, while selling means securing the commission (correct)
- Marketing is focused on client satisfaction, while selling is focused on production and design
- Marketing includes planning and administration of marketing activities, while selling means obtaining new clients
- Marketing is part of the strategic plan, while selling is not
What does an effective marketing strategy in an architectural practice involve?
What does an effective marketing strategy in an architectural practice involve?
- Identifying potential clients
- Establishing an annual budget for marketing
- Ensuring the delivery of high standards of architectural services
- Segmenting market demand (correct)
Which two procurement portals are mentioned in the text?
Which two procurement portals are mentioned in the text?
Which sector predominantly uses web-based procurement portals?
Which sector predominantly uses web-based procurement portals?
What type of software is used to track leads and potential clients?
What type of software is used to track leads and potential clients?
What is the purpose of public relations in the context of marketing for architects?
What is the purpose of public relations in the context of marketing for architects?
From the architect's perspective, what are some factors to consider when developing a marketing strategy?
From the architect's perspective, what are some factors to consider when developing a marketing strategy?
What should marketing materials focus on to be meaningful to clients?
What should marketing materials focus on to be meaningful to clients?
What are some techniques for identifying potential clients or 'leads' for architectural services?
What are some techniques for identifying potential clients or 'leads' for architectural services?
What is the purpose of tracking the proposal closing rate in marketing?
What is the purpose of tracking the proposal closing rate in marketing?
