Podcast
Questions and Answers
According to the text, why should marketing be a significant element of the strategic plan of architectural practices?
According to the text, why should marketing be a significant element of the strategic plan of architectural practices?
What is the difference between marketing and selling in an architectural context?
What is the difference between marketing and selling in an architectural context?
What does an effective marketing strategy in an architectural practice involve?
What does an effective marketing strategy in an architectural practice involve?
Which two procurement portals are mentioned in the text?
Which two procurement portals are mentioned in the text?
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Which sector predominantly uses web-based procurement portals?
Which sector predominantly uses web-based procurement portals?
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What type of software is used to track leads and potential clients?
What type of software is used to track leads and potential clients?
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What is the purpose of public relations in the context of marketing for architects?
What is the purpose of public relations in the context of marketing for architects?
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From the architect's perspective, what are some factors to consider when developing a marketing strategy?
From the architect's perspective, what are some factors to consider when developing a marketing strategy?
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What should marketing materials focus on to be meaningful to clients?
What should marketing materials focus on to be meaningful to clients?
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What are some techniques for identifying potential clients or 'leads' for architectural services?
What are some techniques for identifying potential clients or 'leads' for architectural services?
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What is the purpose of tracking the proposal closing rate in marketing?
What is the purpose of tracking the proposal closing rate in marketing?
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