Mastering Marketing Strategies for Architectural Practices
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Questions and Answers

Which of the following is NOT true about marketing in architectural practices?

  • Marketing is merely overhead and does not impact a firm's profit and growth. (correct)
  • Marketing includes everything related to business development in an architectural context.
  • Marketing activities can vary widely based on the size of the practice.
  • Marketing should be a significant element of the strategic plan of all architectural practices.

    • What does marketing in an architectural context include?

  • Planning and administration of all marketing activities
  • Obtaining new clients
  • Ensuring the delivery of high standards of architectural services for repeat business
  • All of the above (correct)

    • What is the purpose of an effective marketing strategy in architectural practices?

  • To identify potential clients
  • To engage architects in the pursuit of client satisfaction
  • To subdivide market demand into manageable segments
  • All of the above (correct)

    • Which two systems are mentioned as popular procurement portals?

    <p>MERX and Biddingo</p> Signup and view all the answers

    Where can federal government opportunities be sourced?

    <p>buyandsell.gc.ca</p> Signup and view all the answers

    Which sector predominantly uses web-based procurement portals?

    <p>Government bodies and agencies</p> Signup and view all the answers

    What type of software is used to track leads and potential clients?

    <p>CRM software</p> Signup and view all the answers

    According to the text, what is one reason why marketing should be integrated into the daily operations of an architect's practice?

    <p>For financial reasons</p> Signup and view all the answers

    According to the text, what are some questions that an architect should answer when developing a marketing strategy?

    <p>All of the above</p> Signup and view all the answers

    According to the text, what is one way to determine the competitive position of an architectural practice?

    <p>All of the above</p> Signup and view all the answers

    According to the text, what are some techniques for identifying potential clients or 'leads' for an architectural practice?

    <p>All of the above</p> Signup and view all the answers

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