11 Questions
Which of the following is NOT true about marketing in architectural practices?
Marketing is merely overhead and does not impact a firm's profit and growth.
What does marketing in an architectural context include?
All of the above
What is the purpose of an effective marketing strategy in architectural practices?
All of the above
Which two systems are mentioned as popular procurement portals?
MERX and Biddingo
Where can federal government opportunities be sourced?
buyandsell.gc.ca
Which sector predominantly uses web-based procurement portals?
Government bodies and agencies
What type of software is used to track leads and potential clients?
CRM software
According to the text, what is one reason why marketing should be integrated into the daily operations of an architect's practice?
For financial reasons
According to the text, what are some questions that an architect should answer when developing a marketing strategy?
All of the above
According to the text, what is one way to determine the competitive position of an architectural practice?
All of the above
According to the text, what are some techniques for identifying potential clients or 'leads' for an architectural practice?
All of the above
Test your knowledge on marketing strategies for architectural practices. Learn about the importance of incorporating marketing into the strategic plan and discover the key elements to consider when developing a marketing budget.
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