Podcast
Questions and Answers
Which of the following is NOT true about marketing in architectural practices?
Which of the following is NOT true about marketing in architectural practices?
- Marketing is merely overhead and does not impact a firm's profit and growth. (correct)
- Marketing includes everything related to business development in an architectural context.
- Marketing activities can vary widely based on the size of the practice.
- Marketing should be a significant element of the strategic plan of all architectural practices.
What does marketing in an architectural context include?
What does marketing in an architectural context include?
- Planning and administration of all marketing activities
- Obtaining new clients
- Ensuring the delivery of high standards of architectural services for repeat business
- All of the above (correct)
What is the purpose of an effective marketing strategy in architectural practices?
What is the purpose of an effective marketing strategy in architectural practices?
- To identify potential clients
- To engage architects in the pursuit of client satisfaction
- To subdivide market demand into manageable segments
- All of the above (correct)
Which two systems are mentioned as popular procurement portals?
Which two systems are mentioned as popular procurement portals?
Where can federal government opportunities be sourced?
Where can federal government opportunities be sourced?
Which sector predominantly uses web-based procurement portals?
Which sector predominantly uses web-based procurement portals?
What type of software is used to track leads and potential clients?
What type of software is used to track leads and potential clients?
According to the text, what is one reason why marketing should be integrated into the daily operations of an architect's practice?
According to the text, what is one reason why marketing should be integrated into the daily operations of an architect's practice?
According to the text, what are some questions that an architect should answer when developing a marketing strategy?
According to the text, what are some questions that an architect should answer when developing a marketing strategy?
According to the text, what is one way to determine the competitive position of an architectural practice?
According to the text, what is one way to determine the competitive position of an architectural practice?
According to the text, what are some techniques for identifying potential clients or 'leads' for an architectural practice?
According to the text, what are some techniques for identifying potential clients or 'leads' for an architectural practice?
