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Questions and Answers
Which of the following is a goal of marketing?
Which of the following is a goal of marketing?
- Expanding company headquarters
- Attracting and retaining customers (correct)
- Increasing employee satisfaction
- Reducing company costs
What are some strategies companies may use to match products with customers' needs?
What are some strategies companies may use to match products with customers' needs?
- Personalization and prediction (correct)
- Providing generic products
- Offering discounts
- Increasing product complexity
What is one way companies can create value through the customer experience?
What is one way companies can create value through the customer experience?
- Lowering product quality to reduce costs
- Removing customer service options
- Increasing product complexity
- Elevating customer satisfaction (correct)
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