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Mastering International Marketing
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Mastering International Marketing

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Questions and Answers

Which type of marketing aims to satisfy the needs of global customers?

  • Global marketing (correct)
  • Franchising marketing
  • Licensing marketing
  • Export marketing

    • What are some downsides of international marketing?

  • Improved cultural understanding
  • Limited competition
  • Government restrictions (correct)
  • Decreased business opportunities

    • What enables the effective utilization of surplus production in international marketing?

  • Foreign direct investment marketing (correct)
  • Joint venture marketing
  • Export marketing
  • Licensing marketing

    • What advancements have made international marketing a viable option for businesses?

    <p>Advancements in communication, transportation, and financial flow</p> Signup and view all the answers

    What could hinder international marketing strategies?

    <p>Cultural restrictions between home and host countries</p> Signup and view all the answers

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