Mastering Facebook and Instagram for Business

Which option is best to reach existing customers?

Which scenario would further expand an audience's size?

A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages. Which ad format should the brand use?

A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use?

Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day?

Which advanced scheduling option is available when a lifetime budget is selected?

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery?

An advertiser is using the Awareness objective. They want to maximize the total number of people who will remember seeing their ads. Which optimization for ad delivery should they choose?

An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook. Which KPI should the company use to evaluate campaign success?

A window washing company delivers a campaign to generate sign-ups for its email marketing. Which metric should the company use to evaluate the success of the campaign?