24 Questions
What does rhetoric refer to?
A set of principles for persuading an audience
Who is considered the most famous teacher of rhetoric?
Aristotle
What are the three modes of appeal according to Aristotle?
Ethos, Pathos, Logos
What is the purpose of the 7 Cs of effective business communication?
To make writing more concise and precise
What is the main focus of concise writing?
Avoiding abstract nouns and using verbs instead
What is the recommended approach for word choice in concise writing?
Replace abstract nouns with verbs
What is the analogy used to emphasize the importance of word count in concise writing?
Word count like a budget; be cost effective by making every word chosen do effective work
What is the recommended approach for cluttered constructions in writing?
Avoid cluttered constructions
What is the preferred voice in concise writing?
Active voice
What is the purpose of the 7 Cs of communication?
To provide guidelines for effective communication
Where can one find a comprehensive list of words and phrases for cautious use in writing?
Kim Blank’s “Wordiness, Wordiness, Wordiness List”
What does the rhetorical triangle consist of?
Ethos, pathos, and logos
What are the three modes of appeal in persuasion?
Logos, Ethos, and Pathos
Which characteristic is essential for successful persuasion?
Using all three modes of appeal
What does wordiness refer to in effective writing?
Using more words than necessary
What are the 7 Cs of effective business communication?
Clear, Coherent, Concise, Concrete, Correct, Complete, Courteous
What does coherent writing ensure?
Logical transitions and connections
What is concrete language in effective writing?
Specific, precise terms and examples
What does courteous communication in business writing involve?
Being reader-friendly and tactful
What is the key to effective writing according to the text?
Communicating ideas clearly and concisely
What does correct communication use in business writing?
Standard English punctuation, sentence structure, and grammar
What is the aim of clear communication in business writing?
Conveying the purpose of the document immediately
What does effective writing avoid in terms of language?
Vague terms
What does being precise in business communication entail?
Using accurate and incisive language
Study Notes
Effective Business Communication: The 7 Cs and Writing Strategies
- Logos, Pathos, and Ethos are the three modes of appeal in persuasion: logic, emotions, and values & credibility.
- To be successful in persuasion, it is essential to use all three modes of appeal when constructing a message.
- Effective writing communicates ideas clearly and concisely, and it is elegant and stylish.
- Effective writers have something to say, use logical and clear thinking, and employ a few simple, learnable rules of style.
- Key characteristics of business communication include being precise, concise, clear, terse, specific, succinct, factual, brief, accurate, incisive, objective, and using active verbs.
- Wordiness refers to using more words than necessary within a sentence and should be avoided in effective writing.
- The 7 Cs of effective business communication are Clear, Coherent, Concise, Concrete, Correct, Complete, and Courteous.
- Clear communication involves conveying the purpose of the document immediately, matching vocabulary to the audience, and ensuring each sentence conveys one idea.
- Coherent writing ensures the reader can easily follow ideas and train of thought through logical transitions and connections.
- Concrete language uses specific, precise terms and examples to paint a clear picture for the reader, avoiding vague terms.
- Correct communication uses standard English punctuation, sentence structure, and grammar, and provides accurate information.
- Courteous communication is reader-friendly, tactful, and avoids potentially offensive language and tone.
Test your knowledge of effective business communication with this quiz on the 7 Cs and writing strategies. Explore the principles of persuasion, the importance of clarity and coherence, and the key characteristics of successful business communication. Master the art of concise, concrete, and courteous communication for professional success.
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