Business Communication Strategies

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10 Questions

What is the most effective way to convey a business message?

Using an informal, conversational tone

Which of the following is a key principle of effective business writing?

Using positive language to convey more information

What is the primary goal of using 'you' and 'your' in business writing?

To inform, persuade, or promote goodwill

Which of the following sentences is an example of effective business writing?

Please submit your application by Friday.

What is the term used to describe the style of writing that is often used in business, legal, and government documents?

Legalese

Which of the following is a characteristic of effective business writing?

Using strong verbs and concrete nouns

During which phase of the writing process does the writer analyze the audience and the purpose for writing?

Prewriting phase

What is the primary goal of business writing?

To inform, persuade, or promote goodwill

Which of the following is NOT a characteristic of effective business writing?

Substituting longer, less familiar words for shorter, simpler words

Which of the following sentences is an example of ineffective business writing?

Every mechanic has ten minutes for his morning break.

Study Notes

Writing Process

  • The writing process involves three phases: prewriting, writing, and revising
  • In the prewriting phase, the writer analyzes the audience and the purpose for writing
  • In the writing phase, the writer organizes and composes the message
  • In the revising phase, the writer evaluates the message for effectiveness and revises as needed

Adapting to the Audience

  • Adapting the message to the audience involves thinking of the right words and tone to use
  • Conducting a thorough audience analysis is important to determine the best approach
  • Considering the audience's demographics, needs, and preferences helps tailor the message effectively

Communication Channels

  • Choosing the right communication channel depends on the purpose, audience, and context
  • Face-to-face conversation is considered a rich medium, while email and instant messaging are less rich
  • The channel selection depends on factors such as feedback, cost, confidentiality, and interactivity required

Business Writing

  • Effective business writing is concise, clear, and respectful
  • Using positive language and avoiding negative language is recommended
  • Courteous business messages avoid using words that sound demanding or preachy
  • Using plain English, active voice, and personal pronouns is encouraged

Language and Tone

  • Business writers should avoid using legalese or federalese, as it can be confusing
  • Using conversational tone and plain English helps convey the message effectively
  • Strong verbs and concrete nouns are recommended in business writing
  • Avoid using inflated or confusing language to obscure meaning

Grammar and Style

  • Using active voice is generally preferred in business writing
  • Avoid using words that imply age, disability, or other sensitive topics
  • Use inclusive language and avoid language that stereotypes or marginalizes groups

Miscellaneous

  • Approximately 25% of the writing process should be spent on the prewriting phase
  • The primary purpose of business writing is to inform or persuade, with a secondary purpose of promoting goodwill
  • Experts suggest spending most time in the revising phase of the writing process

Test your understanding of effective business communication techniques, including adapting your message to the audience and conducting research.

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