Ads Console Walkthrough

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Where can you find the Amazon ads console?

In the Amazon website

In the Amazon app

In the Amazon ads app

In Seller Central (correct)

Which level in the campaign structure is where you control bid strategy and placement bids?

Ad

Campaign (correct)

Portfolio

Ad group

What are the main sections in the Amazon ads console?

Campaigns, Budgets, Products, Targeting, Measurement Reporting (correct)

Campaigns, Budgets, Sales, Reporting

Campaigns, Ads, Sales, Reporting

Campaigns, Products, Targeting, Sales, Reporting

What is the hierarchy and structure of a campaign?

Campaign > Ad group > Ad (D) Signup and view all the answers

How can you customize the columns in the advertising console?

Click on 'Customize Columns' (C) Signup and view all the answers

Where can you adjust the budget for a campaign?

Campaign level (D) Signup and view all the answers

How far back does the custom date range in the advertising console go?

Roughly 90 days (B) Signup and view all the answers

What type of history is associated with changes in cost per click and pausing ad group or search terms?

Ad group history (A) Signup and view all the answers

Which section of the campaign manager allows you to view the history of changes made to your campaigns?

Account Level View (C) Signup and view all the answers

What type of campaign structure allows you to have different matches like loose match, close match, compliments, and substitutes?

Automatic campaign (D) Signup and view all the answers

Which type of ad group does not have a search term report?

Ad group with placements (B) Signup and view all the answers

Which type of sponsor brand ad has a more advanced structure with ad groups and search term report?

Newer sponsor brand ad (C) Signup and view all the answers

Which section in the advertising console keeps track of campaign budgets over a certain time period?

Budgets section (C) Signup and view all the answers

What does the budgets section in the advertising console provide if campaigns are out of budget?

Recommended budgets (D) Signup and view all the answers

Where can you add a column for conversion rate in the advertising console?

Targeting section (A) Signup and view all the answers

What is the purpose of the targeting section in the advertising console?

To analyze conversion rates (A) Signup and view all the answers

According to the text, where can you find the software for Amazon ads console?

In the Amazon ads console (C) Signup and view all the answers

What is the purpose of adjusting the campaign level budget in Amazon ads console?

To control the budget flow of the campaign (A) Signup and view all the answers

In the portfolios section of Amazon ads console, what can you do with portfolios?

All of the above (D) Signup and view all the answers

What is the purpose of setting a budget cap for a portfolio in Amazon ads console?

To limit the total ad spend for the portfolio (A) Signup and view all the answers

Which section of the advertising account settings is used for dealing with sponsor ad billing and changing credit card information?

Administration (B) Signup and view all the answers

What is the purpose of the creative assets section in Amazon advertising?

To upload content for review and approval (B) Signup and view all the answers

What happens if the content uploaded in the creative assets section is approved without any violations?

It can be used in ads without further approval (C) Signup and view all the answers

Which section of the advertising account settings allows you to access different accounts or advertising accounts?