Ads Console Walkthrough
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Questions and Answers

Where can you find the Amazon ads console?

  • In the Amazon website
  • In the Amazon app
  • In the Amazon ads app
  • In Seller Central (correct)

Which level in the campaign structure is where you control bid strategy and placement bids?

  • Ad
  • Campaign (correct)
  • Portfolio
  • Ad group

What are the main sections in the Amazon ads console?

  • Campaigns, Budgets, Products, Targeting, Measurement Reporting (correct)
  • Campaigns, Budgets, Sales, Reporting
  • Campaigns, Ads, Sales, Reporting
  • Campaigns, Products, Targeting, Sales, Reporting

What is the hierarchy and structure of a campaign?

<p>Campaign &gt; Ad group &gt; Ad (D)</p> Signup and view all the answers

How can you customize the columns in the advertising console?

<p>Click on 'Customize Columns' (C)</p> Signup and view all the answers

Where can you adjust the budget for a campaign?

<p>Campaign level (D)</p> Signup and view all the answers

How far back does the custom date range in the advertising console go?

<p>Roughly 90 days (B)</p> Signup and view all the answers

What type of history is associated with changes in cost per click and pausing ad group or search terms?

<p>Ad group history (A)</p> Signup and view all the answers

Which section of the campaign manager allows you to view the history of changes made to your campaigns?

<p>Account Level View (C)</p> Signup and view all the answers

What type of campaign structure allows you to have different matches like loose match, close match, compliments, and substitutes?

<p>Automatic campaign (D)</p> Signup and view all the answers

Which type of ad group does not have a search term report?

<p>Ad group with placements (B)</p> Signup and view all the answers

Which type of sponsor brand ad has a more advanced structure with ad groups and search term report?

<p>Newer sponsor brand ad (C)</p> Signup and view all the answers

Which section in the advertising console keeps track of campaign budgets over a certain time period?

<p>Budgets section (C)</p> Signup and view all the answers

What does the budgets section in the advertising console provide if campaigns are out of budget?

<p>Recommended budgets (D)</p> Signup and view all the answers

Where can you add a column for conversion rate in the advertising console?

<p>Targeting section (A)</p> Signup and view all the answers

What is the purpose of the targeting section in the advertising console?

<p>To analyze conversion rates (A)</p> Signup and view all the answers

According to the text, where can you find the software for Amazon ads console?

<p>In the Amazon ads console (C)</p> Signup and view all the answers

What is the purpose of adjusting the campaign level budget in Amazon ads console?

<p>To control the budget flow of the campaign (A)</p> Signup and view all the answers

In the portfolios section of Amazon ads console, what can you do with portfolios?

<p>All of the above (D)</p> Signup and view all the answers

What is the purpose of setting a budget cap for a portfolio in Amazon ads console?

<p>To limit the total ad spend for the portfolio (A)</p> Signup and view all the answers

Which section of the advertising account settings is used for dealing with sponsor ad billing and changing credit card information?

<p>Administration (B)</p> Signup and view all the answers

What is the purpose of the creative assets section in Amazon advertising?

<p>To upload content for review and approval (B)</p> Signup and view all the answers

What happens if the content uploaded in the creative assets section is approved without any violations?

<p>It can be used in ads without further approval (C)</p> Signup and view all the answers

Which section of the advertising account settings allows you to access different accounts or advertising accounts?

<p>Administration (B)</p> Signup and view all the answers

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