Ads and Promotions Overview for Merchants

Questions and Answers

What is true regarding the Ads and Promos $200 credit?

It is only for existing customers.

It is available to all stores globally.

Only stores in the US, Canada, and Australia are eligible. (correct)

Merchants must spend their own funds to access it.

How does the payment structure work for merchants concerning Ads?

Merchants pay for Ads before the order is confirmed.

Merchants pay after the order is completed. (correct)

Merchants are charged only if a customer clicks on the ad.

Merchants are charged for the commission after payment from the customer.

What recommendation does Door Dash make for merchants to maximize their benefits from Ads and Promotions?

Merchants should contact Door Dash for guidance every time.

Merchants should possess some marketing experience. (correct)

Merchants should avoid marketing experience.

Only hire external marketing firms.

What is a true statement about the Promotions visibility?

Promotions are specifically targeted to a certain group of audience. Signup and view all the answers

Which of the following statements regarding Promotions and Merchant payments is correct?

Merchants are charged after applying discounts, taxes, and fees. Signup and view all the answers

What is true about Sponsored Listings for merchants?

They are particularly essential for stores launching new locations. Signup and view all the answers

Study Notes

Ads and Promotions Overview

Ads and promotions are not exclusive to new customers; available to all.
Eligibility for Ads and Promos $200 credit is restricted to specific stores in the U.S., Canada, and Australia.

Payment and Charging Details

Merchants are charged after order confirmation, not before discounts apply or after taxes and fees.
Promotions involve more than just the discounted amount; merchants are charged additional commission fees.
Merchants can track their campaigns through various methods beyond weekly reports.

Campaign Management

Merchants do not need to contact Door Dash for every promotional campaign.
Door Dash does not automatically end campaigns if Ads credit is depleted; merchants need to manage this manually.

Customer Preferences

A significant number of customers prefer ordering through partnered platforms over the official Rx website.
Promotions target specific audience segments, enhancing visibility and engagement.

Benefits for Different Customer Types

Promotions can be advantageous for Dash Pass customers, contradicting claims of no benefit.
Seasonal promotions and offers are visible in multiple areas within the Door Dash app, contrary to misconceptions regarding visibility.

Importance of Sponsored Listings

Sponsored Listings are critical for merchants launching new store locations to boost visibility and attract customers.

Description

This quiz covers essential information regarding ads and promotions available to merchants, including eligibility criteria and campaign management. Understand how payment processing works and the importance of customer preferences in promotional strategies. This knowledge is key for effectively managing promotional campaigns with Door Dash.