Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What does CRM stand for in a business context?
What does CRM stand for in a business context?
- Customer Retention Management
- Customer Relationship Management (correct)
- Client Retention Management
- Client Relationship Management
What is one of the main purposes of using CRM systems in a business?
What is one of the main purposes of using CRM systems in a business?
- To manage internal communication
- To learn more about target audiences and cater to their needs (correct)
- To increase social media presence
- To reduce employee workload
Which of the following is not typically a communication channel compiled by CRM systems?
Which of the following is not typically a communication channel compiled by CRM systems?
- Live chat
- Employee performance reports (correct)
- Company's website
What types of customers can CRM be used with?
What types of customers can CRM be used with?
Signup and view all the answers
What does the complete connection of CRM cover from the company's perspective?
What does the complete connection of CRM cover from the company's perspective?
Signup and view all the answers
