Mastering Customer Relationship Management
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Questions and Answers

What does CRM stand for in a business context?

  • Customer Retention Management
  • Customer Relationship Management (correct)
  • Client Retention Management
  • Client Relationship Management

    • What is one of the main purposes of using CRM systems in a business?

  • To manage internal communication
  • To learn more about target audiences and cater to their needs (correct)
  • To increase social media presence
  • To reduce employee workload

    • Which of the following is not typically a communication channel compiled by CRM systems?

  • Live chat
  • Employee performance reports (correct)
  • Company's website
  • Email

    • What types of customers can CRM be used with?

    <p>All of the mentioned</p> Signup and view all the answers

    What does the complete connection of CRM cover from the company's perspective?

    <p>Direct contact with customers</p> Signup and view all the answers

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