Mastering Customer Relationship Management

A strategy to minimize customer interactions

A process that combines people, processes, and technology to manage a company's relationships with customers (correct)

A software used to track sales and marketing activities

A methodology that focuses on developing products for potential customers

To automate customer interactions

To increase the company's profits

To minimize customer complaints

To learn more about customers' needs and behaviors (correct)

People, processes, and technology (correct)

Advertising, promotions, and public relations

Sales, marketing, and customer service

Product development, pricing, and distribution