Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which of the following best describes Customer Relationship Management (CRM)?
Which of the following best describes Customer Relationship Management (CRM)?
- A strategy to minimize customer interactions
- A process that combines people, processes, and technology to manage a company's relationships with customers (correct)
- A software used to track sales and marketing activities
- A methodology that focuses on developing products for potential customers
What is the main goal of Customer Relationship Management (CRM)?
What is the main goal of Customer Relationship Management (CRM)?
- To automate customer interactions
- To increase the company's profits
- To minimize customer complaints
- To learn more about customers' needs and behaviors (correct)
What are the components of Customer Relationship Management (CRM)?
What are the components of Customer Relationship Management (CRM)?
- People, processes, and technology (correct)
- Advertising, promotions, and public relations
- Sales, marketing, and customer service
- Product development, pricing, and distribution
