Podcast Beta
Questions and Answers
CRM is a powerful management tool that can be used to exploit ______ potential and maximize the value of the customer to the hospitality industry.
sales
In the long term, CRM produces continuous scrutiny of the hospitality business with the ______, thereby increasing the value of the customer's business.
customer
Hospitality sector's greatest assets are their knowledge of their ______.
customers
They can use this asset and turn it into key competitive advantage by retaining those customers who represent the highest ______ value and profitability.
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They can develop ______ to enhance customer relationships and improve overall performance.
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What are some factors that have made the business environment very competitive?
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Why is CRM crucial to organizational performance in public, private, and nonprofit sectors?
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What is the main purpose of CRM in the hospitality industry?
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How can CRM be used to increase the value of the customer's business in the long term?
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What is the key competitive advantage that can be obtained by using CRM in the hospitality industry?
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