Podcast
Questions and Answers
CRM is a powerful management tool that can be used to exploit ______ potential and maximize the value of the customer to the hospitality industry.
CRM is a powerful management tool that can be used to exploit ______ potential and maximize the value of the customer to the hospitality industry.
sales
In the long term, CRM produces continuous scrutiny of the hospitality business with the ______, thereby increasing the value of the customer's business.
In the long term, CRM produces continuous scrutiny of the hospitality business with the ______, thereby increasing the value of the customer's business.
customer
Hospitality sector's greatest assets are their knowledge of their ______.
Hospitality sector's greatest assets are their knowledge of their ______.
customers
They can use this asset and turn it into key competitive advantage by retaining those customers who represent the highest ______ value and profitability.
They can use this asset and turn it into key competitive advantage by retaining those customers who represent the highest ______ value and profitability.
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They can develop ______ to enhance customer relationships and improve overall performance.
They can develop ______ to enhance customer relationships and improve overall performance.
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What are some factors that have made the business environment very competitive?
What are some factors that have made the business environment very competitive?
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Why is CRM crucial to organizational performance in public, private, and nonprofit sectors?
Why is CRM crucial to organizational performance in public, private, and nonprofit sectors?
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What is the main purpose of CRM in the hospitality industry?
What is the main purpose of CRM in the hospitality industry?
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How can CRM be used to increase the value of the customer's business in the long term?
How can CRM be used to increase the value of the customer's business in the long term?
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What is the key competitive advantage that can be obtained by using CRM in the hospitality industry?
What is the key competitive advantage that can be obtained by using CRM in the hospitality industry?
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