Mastering Advertising Appeals

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Questions and Answers

Which type of advertising involves the promotion of a person, product, service or company in order to generate sales?

  • Public Service Announcements
  • Advocacy
  • Commercial Advertising (correct)
  • Social Marketing

What is the term used for the paid use of the media (print and electronic) to promote a message, service or product?

  • Social Marketing
  • Advocacy
  • Fair Use
  • Advertising Appeals (correct)

What are public service announcements sometimes called?

  • Commercial Advertising
  • Social Marketing (correct)
  • Advocacy
  • Advertising Appeals

Which law defines fair use of copyrighted works in the Philippines?

<p>RA 8293 (A)</p> Signup and view all the answers

What are public service announcements also known as?

<p>Social Marketing (B)</p> Signup and view all the answers

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