Mastering Marketing
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Questions and Answers

Which of the following is NOT a part of the marketing process?

  • Selection of certain attributes or themes to emphasize in advertising
  • Selection of target audience
  • Design of products and packaging (correct)
  • Operation of advertising campaigns

    • What is one of the tasks that can be contracted to a dedicated marketing firm or advertising agency?

  • Product placement in media
  • Defining the terms of sale
  • Attendance at trade shows and public events (correct)
  • Agreements with retailers, wholesale distributors, or resellers

    • Who typically does the marketing?

  • Government agency
  • Trade association
  • Retailer or manufacturer (correct)
  • Advertising agency

    • What is one of the ways to create awareness of a brand?

    <p>Product placement in media</p> Signup and view all the answers

    What is the purpose of marketing?

    <p>To meet the needs of a target market</p> Signup and view all the answers

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