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Questions and Answers
Which of the following is NOT a part of the marketing process?
Which of the following is NOT a part of the marketing process?
- Selection of certain attributes or themes to emphasize in advertising
- Selection of target audience
- Design of products and packaging (correct)
- Operation of advertising campaigns
What is one of the tasks that can be contracted to a dedicated marketing firm or advertising agency?
What is one of the tasks that can be contracted to a dedicated marketing firm or advertising agency?
- Product placement in media
- Defining the terms of sale
- Attendance at trade shows and public events (correct)
- Agreements with retailers, wholesale distributors, or resellers
Who typically does the marketing?
Who typically does the marketing?
- Government agency
- Trade association
- Retailer or manufacturer (correct)
- Advertising agency
What is one of the ways to create awareness of a brand?
What is one of the ways to create awareness of a brand?
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What is the purpose of marketing?
What is the purpose of marketing?
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