Mastering Persuasive Techniques in Advertising
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Questions and Answers

Which of the following is a rhetorical appeal commonly used in advertisements?

  • Ethos (correct)
  • Pathos
  • Kairos
  • Logos

    • What is the main purpose of advertising appeals in advertisements?

  • To educate consumers about a product
  • To entertain consumers with creative content
  • To persuade consumers to buy a product (correct)
  • To inform consumers about a product

    • Which of the following is an example of an advertising appeal?

  • Ethical appeal
  • Statistical appeal
  • Logical appeal
  • Emotional appeal (correct)

    • What are the three main rhetorical appeals commonly used in advertisements?

    <p>Pathos, Ethos, Logos</p> Signup and view all the answers

    Which of the following is NOT one of Jib Fowles' fifteen advertising appeals?

    <p>Need for autonomy</p> Signup and view all the answers

    What is the purpose of advertising appeals in advertisements?

    <p>To persuade the audience</p> Signup and view all the answers

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