Mastering Persuasive Techniques in Advertising
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Questions and Answers

Which of the following is a rhetorical appeal commonly used in advertisements?

  • Ethos (correct)
  • Pathos
  • Kairos
  • Logos

What is the main purpose of advertising appeals in advertisements?

  • To educate consumers about a product
  • To entertain consumers with creative content
  • To persuade consumers to buy a product (correct)
  • To inform consumers about a product

Which of the following is an example of an advertising appeal?

  • Ethical appeal
  • Statistical appeal
  • Logical appeal
  • Emotional appeal (correct)

What are the three main rhetorical appeals commonly used in advertisements?

<p>Pathos, Ethos, Logos (D)</p> Signup and view all the answers

Which of the following is NOT one of Jib Fowles' fifteen advertising appeals?

<p>Need for autonomy (C)</p> Signup and view all the answers

What is the purpose of advertising appeals in advertisements?

<p>To persuade the audience (A)</p> Signup and view all the answers

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