Questions and Answers
What is the primary goal of direct marketing?
Increasing income by reducing costs on intermediaries
Which of the following is NOT an example of direct marketing?
TV commercials
How does direct marketing differ from other advertising methods?
It aims to persuade recipients to take a specific action
What are calls to action (CTAs) in direct marketing?
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Why do direct marketers strive to decrease the number of channels and third parties?
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