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Mastering Direct Marketing

Test your knowledge of direct marketing with this quiz! Learn about the various methods and strategies used to communicate promotional information directly to customers. Explore topics such as email marketing, database marketing, flyers, and more. Challenge yourself and see how well you understand the world of direct marketing.

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Questions and Answers

What is the primary goal of direct marketing?

Increasing income by reducing costs on intermediaries

Which of the following is NOT an example of direct marketing?

TV commercials

How does direct marketing differ from other advertising methods?

It aims to persuade recipients to take a specific action

What are calls to action (CTAs) in direct marketing?

<p>Instructions for recipients to take a specific action</p> Signup and view all the answers

Why do direct marketers strive to decrease the number of channels and third parties?

<p>To increase income by reducing costs on intermediaries</p> Signup and view all the answers

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