Master the Marketing Mix
3 Questions
5 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT a component of the marketing mix?

  • Price
  • Profit (correct)
  • Promotion
  • Product
  • What does the 'price' element of the marketing mix refer to?

  • The value customers perceive in a product
  • The cost of producing a product
  • The profit margin a company aims to achieve
  • The amount of money customers are willing to pay for a product (correct)
  • Which element of the marketing mix refers to the activities a company undertakes to make its product or service known to the target market?

  • Promotion (correct)
  • Place
  • Product
  • Price
  • Study Notes

    Marketing Mix

    • One of the components of the marketing mix is NOT "customer"

    Elements of the Marketing Mix

    • The 'price' element of the marketing mix refers to the amount the customer pays for the product or service
    • The element of the marketing mix that refers to the activities a company undertakes to make its product or service known to the target market is Promotion

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Test your knowledge of the marketing mix with this quiz! Learn about the different components and elements that make up an effective marketing strategy. Find out which element is not part of the marketing mix, and discover the importance of price in the overall marketing strategy.

    Use Quizgecko on...
    Browser
    Browser