Questions and Answers
Which of the following is NOT a component of the marketing mix?
Profit
What does the 'price' element of the marketing mix refer to?
The amount of money customers are willing to pay for a product
Which element of the marketing mix refers to the activities a company undertakes to make its product or service known to the target market?
Promotion
Study Notes
Marketing Mix
- One of the components of the marketing mix is NOT "customer"
Elements of the Marketing Mix
- The 'price' element of the marketing mix refers to the amount the customer pays for the product or service
- The element of the marketing mix that refers to the activities a company undertakes to make its product or service known to the target market is Promotion
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