Marketing Mix: Understanding Price in Marketing
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Questions and Answers

What aspect of the university experience involves faculty and staff?

  • Promotion
  • Process
  • People (correct)
  • Place
  • Which element of the Services Marketing Mix includes campus facilities and online learning platforms?

  • Physical Evidence (correct)
  • Price
  • Process
  • Product
  • What can the university offer to reach a broader audience, according to the text?

  • Price
  • Process
  • Place (correct)
  • Product
  • Which Marketing Mix element may involve social media campaigns and collaborations with high schools?

    <p>Promotion</p> Signup and view all the answers

    What contributes to the overall efficiency of the educational experience, according to the text?

    <p>Process</p> Signup and view all the answers

    Which Services Marketing Mix element involves savings accounts and checking accounts in the case of a bank?

    <p>Product</p> Signup and view all the answers

    What could be an example of 'Price' in the context of a university?

    <p>Interest rates on loans</p> Signup and view all the answers

    Which factor is associated with the university's image as per the text?

    <p>Physical Evidence</p> Signup and view all the answers

    In what context can 'Process' be significant for a university?

    <p>Admission procedure efficiency</p> Signup and view all the answers

    Which element of the university experience focuses on friendly and knowledgeable staff?

    <p>People</p> Signup and view all the answers

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