Mass Media vs Oral Media
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Questions and Answers

What is a characteristic of oral media?

  • Has a structured approach to content creation
  • Involves the use of technology for broadcasting
  • Fosters a strong sense of community (correct)
  • Targets larger, diverse audiences

    • What is a common feature of mass media content?

  • Interpersonal exchanges
  • Non-verbal elements like gestures
  • Spoken words and stories
  • Text, audio, video, and multimedia

    • Which type of media has a local or community focus?

  • Oral media (correct)
  • Mass media
  • Digital media
  • Print media

    • What is a fundamental difference between oral media and mass media?

    <p>The level of direct interaction</p> Signup and view all the answers

    What is a characteristic of mass media?

    <p>Involves the use of technology for broadcasting</p> Signup and view all the answers

    What is a common feature of oral media production?

    <p>Informal, personal, and based on immediate needs</p> Signup and view all the answers

    What is a characteristic of mass media?

    <p>Has a permanent record of information</p> Signup and view all the answers

    What is a key difference between oral media and mass media?

    <p>The use of technology</p> Signup and view all the answers

    What is the significance of the prefix 'Akin-' in names in Ondo State?

    <p>denoting bravery</p> Signup and view all the answers

    What does the Yoruba name Yetunde imply?

    <p>a deceased mother has returned</p> Signup and view all the answers

    What is the significance of the Nile River in Egyptian culture?

    <p>it holds immense cultural importance</p> Signup and view all the answers

    What is the role of names in Yoruba culture?

    <p>to reflect the birth order of a child and circumstances of birth</p> Signup and view all the answers

    What is the significance of rivers in African communication systems?

    <p>they hold cultural, social, and spiritual significance</p> Signup and view all the answers

    What do names serve as, according to Olusanya and Olurode (1994)?

    <p>a system of record-keeping</p> Signup and view all the answers

    What is the significance of the prefix 'Ogun-' in names in Ondo State?

    <p>representing reverence for the god of iron</p> Signup and view all the answers

    What do names convey, according to Doob (1966)?

    <p>circumstances surrounding a child's birth, express parental hopes, reflect maternal feelings, or encapsulate a brief adage</p> Signup and view all the answers

    What is the main function of town announcers or gongmen in rural African societies?

    <p>To act as broadcasting stations of community news and decisions</p> Signup and view all the answers

    How are town announcers mainly rewarded in Emu Kingdom?

    <p>By exempting them from community labor and offering other remunerations</p> Signup and view all the answers

    What is the quickest and widest way of news relaying in traditional African societies?

    <p>Through the town crier's message</p> Signup and view all the answers

    Who determines the content of the town crier's message?

    <p>Authoritative sources such as the Emir, Oba, or Council of Elders</p> Signup and view all the answers

    What is the main news media at the grass root level in rural African societies?

    <p>Town announcers or gongmen</p> Signup and view all the answers

    What is the attention-gaining medium chosen by the village announcer dependent on?

    <p>What has previously been accepted by the town or village</p> Signup and view all the answers

    What is the purpose of the town announcer's message?

    <p>To inform the community of news, decisions, and instructions</p> Signup and view all the answers

    What is used to relay news in rural African societies?

    <p>Gongs, bells, and drums</p> Signup and view all the answers

    What does the continuous flow of a river often symbolize in African communication?

    <p>The continuity of life</p> Signup and view all the answers

    In African spirituality, what role do rivers often serve as?

    <p>Sacred spaces</p> Signup and view all the answers

    What is the significance of rivers in African oral traditions and storytelling?

    <p>They are used as settings for myths and legends</p> Signup and view all the answers

    What is the primary purpose of folklores according to the content?

    <p>To entertain</p> Signup and view all the answers

    What is the role of folklores in transmitting cultural information?

    <p>They are vehicles for transmitting cultural information</p> Signup and view all the answers

    How did rivers historically facilitate economic communication in Africa?

    <p>By serving as major trade routes</p> Signup and view all the answers

    What is the role of rivers in fostering social communication and community interaction in Africa?

    <p>They act as natural gathering spaces</p> Signup and view all the answers

    What values are folklore mediums used to inculcate in children?

    <p>Traditional social values</p> Signup and view all the answers

    What is the importance of folklore according to Nwuneli (1983)?

    <p>They are effective means of teaching moral and socialising the young</p> Signup and view all the answers

    What does the state and behavior of a river often convey in terms of environmental communication?

    <p>Environmental challenges</p> Signup and view all the answers

    Which river is mentioned as being tied to spiritual beliefs and rituals in African communication?

    <p>Niger River</p> Signup and view all the answers

    What is the role of folklores for the old people?

    <p>They serve as a means of social control</p> Signup and view all the answers

    What is the significance of rivers in preserving cultural narratives in Africa?

    <p>They are woven into oral traditions and storytelling</p> Signup and view all the answers

    What is the argument about folklores?

    <p>They are vehicles for transmitting cultural information</p> Signup and view all the answers

    What is the function of folklores in socialization?

    <p>They are used to socialize the young</p> Signup and view all the answers

    What is the role of narrators in folklores?

    <p>They infuse information on morals</p> Signup and view all the answers

    Study Notes

    Community and Interactivity

    • Oral Media: associated with small communities, face-to-face interactions, and a sense of immediacy, fostering a strong sense of community and direct engagement.
    • Mass Media: targets larger, diverse audiences, but with limited direct interaction and a less pronounced sense of community.

    Form of Content

    • Oral Media: primarily spoken words, stories, and interpersonal exchanges, with possible non-verbal elements like gestures and expressions.
    • Mass Media: content can take various forms, including text, audio, video, and multimedia, often professionally produced and polished.

    Scale and Reach

    • Oral Media: generally has a local or community focus, reaching a limited audience in specific settings.
    • Mass Media: has the potential to reach a vast and diverse audience, spanning regions, countries, and even global audiences.

    Technology Dependency

    • Oral Media: relies on direct human communication without the need for sophisticated technology.
    • Mass Media: involves the use of technology for broadcasting, printing, and digital distribution.

    Recording and Preservation

    • Oral Media: relies on memory, repetition, and oral traditions for the transmission of information, with no permanent record.
    • Mass Media: allows for the creation of permanent records through various media channels, enabling information storage, archiving, and retrieval.

    Professionalism and Production

    • Oral Media: often informal, personal, and based on immediate needs, with a focus on direct communication.
    • Mass Media: involves professional production, editorial standards, and a structured approach to content creation.

    Names and Identification

    • In Yoruba culture, names can indicate specific times, birth order, or circumstances of birth.
    • Names can serve as connections to departed family members and function as a system of record-keeping.
    • Examples of names and their meanings: Abosede, Obianuju, Obianibeli, Akin-, Ogun-.

    Communication Functions of Rivers

    • Cultural Identity and Heritage: Rivers hold cultural significance and are integral to the identity and heritage of many African communities.
    • Symbolism and Metaphor: Rivers are used as symbols and metaphors to convey deeper meanings and messages.
    • Spirituality and Rituals: Rivers serve as sacred spaces in African spirituality, and rituals associated with rivers play a significant role in communication with the divine.
    • Oral Traditions and Storytelling: Rivers feature prominently in oral traditions and storytelling, acting as settings for myths, legends, and historical narratives.
    • Trade and Economic Communication: Rivers served as major trade routes, facilitating economic communication and the exchange of goods and ideas.
    • Community Gathering and Social Communication: Rivers often act as natural gathering spaces, fostering social communication and community interaction.
    • Environmental Communication: The state and behavior of rivers can convey environmental messages, reflecting ecological conditions and the impact of human activities.

    Town Announcers or Gongmen

    • Traditional announcers of community news, decisions, instructions, laws, and other issues in rural African societies.
    • Act as 'broadcasting stations' of modern times, conveying information to the whole community.
    • Announcements cover everybody within the community and are the responsibility of the community.
    • Town announcers are rewarded through barter and exempted from community labor.

    The Communication Functions of Folklores

    • Folklores are stories that teach lessons about human traits, meant for entertainment, but also used for education, especially in early life.
    • They are vehicles for transmitting cultural information, instruction, socialization, and education.
    • Folklores are used to promote development and acceptable behavior in society.
    • They play a crucial role in the socialization of children in African communities, educating and inculcating traditional social values.
    • Folklores serve as means of social control, reinforcing traditional values, such as honesty, integrity, hard work, and faithfulness.

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    Description

    This quiz compares and contrasts oral media and mass media, highlighting their differences in community building, interactivity, and content style.

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