Podcast
Questions and Answers
What is the primary function of mass media in everyday life?
What is the primary function of mass media in everyday life?
- To enhance interpersonal communication
- To solely sell products
- To entertain without informing
- To keep us informed, entertained, and influence our opinions (correct)
Mass communication requires a medium or channel to reach a wider audience.
Mass communication requires a medium or channel to reach a wider audience.
True (A)
What technological advancement has expanded media accessibility?
What technological advancement has expanded media accessibility?
Smartphones and the internet
The concept of a __________ village refers to the interconnectedness brought about by technology and media.
The concept of a __________ village refers to the interconnectedness brought about by technology and media.
Match the types of communication with their descriptions:
Match the types of communication with their descriptions:
In the 1990s, mass media spending ranked among which number in households?
In the 1990s, mass media spending ranked among which number in households?
Wireless communication eliminates the need for devices like antennas or cables.
Wireless communication eliminates the need for devices like antennas or cables.
Name a medium that is used in mass communication.
Name a medium that is used in mass communication.
Flashcards
Mass Media
Mass Media
The various forms of communication that reach a large audience, such as newspapers, radio, television, film, and the internet.
Impact of Mass Media
Impact of Mass Media
The influence of mass media on our culture, beliefs, and opinions is significant.
Media Expansion
Media Expansion
The increased access and availability of media content due to newer technologies like the internet and smartphones.
Global Village
Global Village
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Intrapersonal Communication
Intrapersonal Communication
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Interpersonal Communication
Interpersonal Communication
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Mass Communication
Mass Communication
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Mass Media Channels
Mass Media Channels
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Study Notes
Introduction to Mass Media
- Mass media is central to everyday life
- Time spent on mass media is second only to time spent at work (research shows this)
- Mass media significantly influences culture, opinions, and perceptions (research from UK in 1990s)
- Top 3 spenders in households were on mass media
New Technology and Connections
- Mass media before was limited to newspapers, radio, television, and film
- New technology provides 24/7 connections (wireless)
- Examples: Internet, smartphones allow 24/7 access to various forms of media.
Media's Role in Modern Life
- Technology of the internet, smartphones expand media options for everyday use
- New and previous media are accessible 24/7
- Media influences buying decisions and product awareness through advertising
Wireless Connection and Global Village
- Wireless connections (e.g., Wi-Fi) allow access to worldwide media
- This creates a global village
Communication Process
- Three forms of communication exist:
- Intrapersonal: internal communication (e.g. thinking, decision making)
- Interpersonal: face-to-face communication
- Mass communication: communication to a wide audience using a medium or channel
Laswell's 5Ws
- Harold Laswell created a model to understand mass communication
- WHO (sender)
- WHAT (message)
- WHICH (medium/channel)
- WHOM (receiver)
- WHAT (effect)
Laswell Model Explained
- WHO: Communicator
- SAYS WHAT: Message
- IN WHICH CHANNEL: Medium
- TO WHOM: Receiver
- WITH WHAT EFFECT: Effect
Weaver's Theory of Communication
- Shannon Weaver explained mass communication as a process of encoding and decoding messages by senders and receivers.
Encoding and Decoding
- Encoding: putting a message together
- Decoding: understanding the message
Average Social Media Usage
- The average person globally spends around 145 minutes per day on social media
- Americans spend approximately 2 hours and 7 minutes per day on social media platforms.
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