Podcast
Questions and Answers
How long has advertising been in the US?
How long has advertising been in the US?
Early 1700’s
What was the first Newspaper?
What was the first Newspaper?
Boston News Letter
What caused advertising to proliferate?
What caused advertising to proliferate?
Industrial Revolution, Mass production of low cost goods
What did modernization have to do with advertising?
What did modernization have to do with advertising?
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What were the biggest early ads about?
What were the biggest early ads about?
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Two things that happened in the late 1800’s that changed advertising?
Two things that happened in the late 1800’s that changed advertising?
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What did you learn about the beginnings of magazines and radio advertising?
What did you learn about the beginnings of magazines and radio advertising?
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Who dominates global advertising and how?
Who dominates global advertising and how?
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How does advertising affect the size and diversity of the world’s economy?
How does advertising affect the size and diversity of the world’s economy?
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What do local ads want?
What do local ads want?
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What do national ads want?
What do national ads want?
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Advocacy Ads?
Advocacy Ads?
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Who is George Rowell?
Who is George Rowell?
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Who is NW Ayer?
Who is NW Ayer?
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What is CPM?
What is CPM?
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What do advertisers need to know about their audiences?
What do advertisers need to know about their audiences?
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What is PR trying to teach?
What is PR trying to teach?
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Origin of PR?
Origin of PR?
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What period caused PR to grow?
What period caused PR to grow?
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What is Press Agentry?
What is Press Agentry?
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In the early 20th century what did companies realize they need to do?
In the early 20th century what did companies realize they need to do?
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What do Ivy Lee do with PR?
What do Ivy Lee do with PR?
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What did Edward Bernays do?
What did Edward Bernays do?
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How was PR used during WW1?
How was PR used during WW1?
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3 major functions of PR?
3 major functions of PR?
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What is the press?
What is the press?
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How are PR and the Gov. connected?
How are PR and the Gov. connected?
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Who is John Peter Zeneger?
Who is John Peter Zeneger?
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How was the USA patriot act misused?
How was the USA patriot act misused?
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What is Libel?
What is Libel?
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What is privilege from Libel?
What is privilege from Libel?
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How does libel differ when it comes to the press vs social media?
How does libel differ when it comes to the press vs social media?
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4 types of invasion of Privacy?
4 types of invasion of Privacy?
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What happened in the NYT Pentagon papers case?
What happened in the NYT Pentagon papers case?
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Cohen vs Cowles
Cohen vs Cowles
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What does press freedom often conflict with?
What does press freedom often conflict with?
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What are shield laws?
What are shield laws?
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Rules between morality and ethics?
Rules between morality and ethics?
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How do good news outlets handle ownership conflicts?
How do good news outlets handle ownership conflicts?
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What was Hutchins commission concerned about?
What was Hutchins commission concerned about?
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3 lingering ethical issues?
3 lingering ethical issues?
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