Mass media final exam
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Questions and Answers

How long has advertising been in the US?

Early 1700’s

What was the first Newspaper?

Boston News Letter

What caused advertising to proliferate?

Industrial Revolution, Mass production of low cost goods

What did modernization have to do with advertising?

<p>People had more money to buy products from ads</p> Signup and view all the answers

What were the biggest early ads about?

<p>Medicines</p> Signup and view all the answers

Two things that happened in the late 1800’s that changed advertising?

<p>Brand names, Department stores</p> Signup and view all the answers

What did you learn about the beginnings of magazines and radio advertising?

<p>National brands started having ads in magazines</p> Signup and view all the answers

Who dominates global advertising and how?

<p>Google</p> Signup and view all the answers

How does advertising affect the size and diversity of the world’s economy?

<p>Advertised products tend to sell more</p> Signup and view all the answers

What do local ads want?

<p>Direct action, they want you to buy products NOW</p> Signup and view all the answers

What do national ads want?

<p>Indirect, to get a products name out there knowing you may not buy it now</p> Signup and view all the answers

Advocacy Ads?

<p>Specific POV</p> Signup and view all the answers

Who is George Rowell?

<p>Advertising pioneer bc he bought newspapers and sold them to customers.</p> Signup and view all the answers

Who is NW Ayer?

<p>Came up with the big idea for the ad</p> Signup and view all the answers

What is CPM?

<p>Cost Per Mill, cost for right of mix media</p> Signup and view all the answers

What do advertisers need to know about their audiences?

<p>Geographic, Demographic, Psychographic</p> Signup and view all the answers

What is PR trying to teach?

<p>External and Internal public’s</p> Signup and view all the answers

Origin of PR?

<p>Revolutionary War</p> Signup and view all the answers

What period caused PR to grow?

<p>Industrial Revolution</p> Signup and view all the answers

What is Press Agentry?

<p>Bribe reporter to keep bad news out</p> Signup and view all the answers

In the early 20th century what did companies realize they need to do?

<p>Deal with crisis better to help maintain their image</p> Signup and view all the answers

What do Ivy Lee do with PR?

<p>Idea to be prompt with comm reporters to tell stories and be honest</p> Signup and view all the answers

What did Edward Bernays do?

<p>He aided info to be delivered by credible sources</p> Signup and view all the answers

How was PR used during WW1?

<p>Persuade people to support/join WW1</p> Signup and view all the answers

3 major functions of PR?

<p>Inform the public, get info out to the public, integrate/persuade</p> Signup and view all the answers

What is the press?

<p>External organizations</p> Signup and view all the answers

How are PR and the Gov. connected?

<p>PR industry has thousands of ppl trying to influence the gov.</p> Signup and view all the answers

Who is John Peter Zeneger?

<p>Newspaper pub</p> Signup and view all the answers

How was the USA patriot act misused?

<p>Wiretapping phones of journalists to find who was leaking info</p> Signup and view all the answers

What is Libel?

<p>Publishing false information that can harm their reputation</p> Signup and view all the answers

What is privilege from Libel?

<p>Official gov records, hearing, gov proceedings</p> Signup and view all the answers

How does libel differ when it comes to the press vs social media?

<p>social media companies are not libel, news outlets could get sued because they manage the content on their site</p> Signup and view all the answers

4 types of invasion of Privacy?

<p>Intrusion, False light, Public disclosure of private info, Identity theft</p> Signup and view all the answers

What happened in the NYT Pentagon papers case?

<p>NYT leaked the choices the gov made during the Vietnam war</p> Signup and view all the answers

Cohen vs Cowles

<p>Confidential source, editor accidentally leaked the name of the source</p> Signup and view all the answers

What does press freedom often conflict with?

<p>Right to a fair trial</p> Signup and view all the answers

What are shield laws?

<p>Saves journalists from having to testify in a trial or reveal a confidential source</p> Signup and view all the answers

Rules between morality and ethics?

<p>morality is religious, ethics is rational</p> Signup and view all the answers

How do good news outlets handle ownership conflicts?

<p>Be transparent about the relation to the reporter of the story</p> Signup and view all the answers

What was Hutchins commission concerned about?

<p>Concentration of ownership for the press, 1st amendment was not enough</p> Signup and view all the answers

3 lingering ethical issues?

<p>Violence against women online, representation in media and in film</p> Signup and view all the answers

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