Mass media final exam

Advertising in the US began in the early 1700s with the first newspaper, and proliferated due to the Industrial Revolution and mass production.

The Boston News-Letter was the first newspaper in the US.

The Industrial Revolution and mass production of affordable goods drove advertising growth.

Increased consumer spending from modernization fueled advertising growth.

Early advertisements primarily focused on medicine and remedies.

Brand names and department stores emerged, changing advertising in the late 1800s.

National brands began using magazines for advertising in the late 1800s.

Google dominates global advertising through its vast online presence and data collection.

Advertised products tend to sell more, influencing the world's economy.

Local ads aim for direct action, encouraging immediate purchase.

National ads aim for indirect action, building brand awareness.

Ads promoting a specific viewpoint or cause.

Advertising pioneer who bought and sold newspapers, establishing an agency

Created a method for advertising.

Cost per thousand (impressions), measures cost for advertising on specific media

Advertisers need to understand their market by knowing geographic, demographic, and psychographic data.

Public Relations aims to manage the company/organization's image and reputation internally and externally

Public Relations began during the Revolutionary War.

Public Relations grew significantly during the Industrial Revolution.

Using bribery or manipulation to influence the press.

Companies realized the need to handle crises better to maintain a positive image.

Ivy Lee advocated prompt communication and honesty with journalists to build a positive image for their clients.

Edward Bernays employed credible sources for disseminating information, supporting a particular viewpoint.

Public Relations was used extensively to persuade people to support and join the war effort.

Informing, getting information out to the public, integrating and persuading are the functions of public relations.