Mass media final exam

Early 1700’s

Boston News Letter

Industrial Revolution, Mass production of low cost goods

<p>People had more money to buy products from ads</p> Signup and view all the answers

<p>Medicines</p> Signup and view all the answers

<p>Brand names, Department stores</p> Signup and view all the answers

<p>National brands started having ads in magazines</p> Signup and view all the answers

<p>Google</p> Signup and view all the answers

<p>Advertised products tend to sell more</p> Signup and view all the answers

<p>Direct action, they want you to buy products NOW</p> Signup and view all the answers

<p>Indirect, to get a products name out there knowing you may not buy it now</p> Signup and view all the answers

<p>Specific POV</p> Signup and view all the answers

<p>Advertising pioneer bc he bought newspapers and sold them to customers.</p> Signup and view all the answers

<p>Came up with the big idea for the ad</p> Signup and view all the answers

<p>Cost Per Mill, cost for right of mix media</p> Signup and view all the answers

<p>Geographic, Demographic, Psychographic</p> Signup and view all the answers

<p>External and Internal public’s</p> Signup and view all the answers

<p>Revolutionary War</p> Signup and view all the answers

<p>Industrial Revolution</p> Signup and view all the answers

<p>Bribe reporter to keep bad news out</p> Signup and view all the answers

<p>Deal with crisis better to help maintain their image</p> Signup and view all the answers

<p>Idea to be prompt with comm reporters to tell stories and be honest</p> Signup and view all the answers

<p>He aided info to be delivered by credible sources</p> Signup and view all the answers

<p>Persuade people to support/join WW1</p> Signup and view all the answers

<p>Inform the public, get info out to the public, integrate/persuade</p> Signup and view all the answers

<p>External organizations</p> Signup and view all the answers

<p>PR industry has thousands of ppl trying to influence the gov.</p> Signup and view all the answers

<p>Newspaper pub</p> Signup and view all the answers

<p>Wiretapping phones of journalists to find who was leaking info</p> Signup and view all the answers

<p>Publishing false information that can harm their reputation</p> Signup and view all the answers

<p>Official gov records, hearing, gov proceedings</p> Signup and view all the answers

<p>social media companies are not libel, news outlets could get sued because they manage the content on their site</p> Signup and view all the answers

<p>Intrusion, False light, Public disclosure of private info, Identity theft</p> Signup and view all the answers

<p>NYT leaked the choices the gov made during the Vietnam war</p> Signup and view all the answers

<p>Confidential source, editor accidentally leaked the name of the source</p> Signup and view all the answers

<p>Right to a fair trial</p> Signup and view all the answers

<p>Saves journalists from having to testify in a trial or reveal a confidential source</p> Signup and view all the answers

<p>morality is religious, ethics is rational</p> Signup and view all the answers

<p>Be transparent about the relation to the reporter of the story</p> Signup and view all the answers

<p>Concentration of ownership for the press, 1st amendment was not enough</p> Signup and view all the answers

<p>Violence against women online, representation in media and in film</p> Signup and view all the answers