Mass Audience and Market Segmentation

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What is the primary reason for segmenting audiences in media services?

To make the content more relevant to a general audience
To tailor the content to a specific segment of society (correct)
To increase the size of the mass audience
To reduce the quality of the content

What is the term used to describe the actual or potential consumers of particular media services or products?

Market (correct)
Mass audience
Target audience
Segmented audience

What is the benefit of creating content that is tailored to a specific segment of society?

It reduces the relevance of the content to the target audience
It improves the quality of the content (correct)
It increases the size of the mass audience
It makes the content less engaging to the audience

What is the purpose of creating a Venn Diagram in the seatwork activity described in the text?

To illustrate the common areas of agreement between two partners (D) Signup and view all the answers

What is the shift described in the text from 'Mass Audience to Audience Segments'?

From catering to a mass audience to tailoring content to a specific segment (A) Signup and view all the answers

What is the benefit of comparing notes with a partner in the seatwork activity described in the text?

To highlight what you and your partner have in common (C) Signup and view all the answers

What is a characteristic of audiences in today's media environment?

They engage with events on a voluntary basis. (B) Signup and view all the answers

How have technological advancements impacted our understanding of audiences?

They have dramatically changed our notion of audiences. (D) Signup and view all the answers

What is a key difference between audiences in online and in-person classes?

Location and space occupied. (D) Signup and view all the answers

What is a common aspect of audience engagement across different media environments?

Adherence to social conventions. (D) Signup and view all the answers

What is a characteristic of events in today's media environment?

They are secular in nature. (B) Signup and view all the answers

What is a key aspect of audience reception in today's media environment?

Active engagement with media on a voluntary basis. (A) Signup and view all the answers

What is the main idea of the 'audience as happening' typology?

A live event experienced alone or with others (D) Signup and view all the answers

What is the purpose of classifying audiences in media research?

To identify common characteristics of a group (A) Signup and view all the answers

Which of the following is an example of a media experience that can be accessed by people alone?

A CNN live coverage of a spectacular event (D) Signup and view all the answers

What is the 'audience as hearing' typology characterized by?

A high degree of engagement and participation (B) Signup and view all the answers

Which of the following is a way of categorizing audiences beyond what was discussed?

All of the above (D) Signup and view all the answers

What is the significance of satellite broadcasting in terms of media consumption habits?

It enables global access to media content (B) Signup and view all the answers