Mass Audience and Market Segmentation
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Questions and Answers

What is the primary reason for segmenting audiences in media services?

  • To make the content more relevant to a general audience
  • To tailor the content to a specific segment of society (correct)
  • To increase the size of the mass audience
  • To reduce the quality of the content

    • What is the term used to describe the actual or potential consumers of particular media services or products?

  • Market (correct)
  • Mass audience
  • Target audience
  • Segmented audience

    • What is the benefit of creating content that is tailored to a specific segment of society?

  • It reduces the relevance of the content to the target audience
  • It improves the quality of the content (correct)
  • It increases the size of the mass audience
  • It makes the content less engaging to the audience

    • What is the purpose of creating a Venn Diagram in the seatwork activity described in the text?

    <p>To illustrate the common areas of agreement between two partners</p> Signup and view all the answers

    What is the shift described in the text from 'Mass Audience to Audience Segments'?

    <p>From catering to a mass audience to tailoring content to a specific segment</p> Signup and view all the answers

    What is the benefit of comparing notes with a partner in the seatwork activity described in the text?

    <p>To highlight what you and your partner have in common</p> Signup and view all the answers

    What is a characteristic of audiences in today's media environment?

    <p>They engage with events on a voluntary basis.</p> Signup and view all the answers

    How have technological advancements impacted our understanding of audiences?

    <p>They have dramatically changed our notion of audiences.</p> Signup and view all the answers

    What is a key difference between audiences in online and in-person classes?

    <p>Location and space occupied.</p> Signup and view all the answers

    What is a common aspect of audience engagement across different media environments?

    <p>Adherence to social conventions.</p> Signup and view all the answers

    What is a characteristic of events in today's media environment?

    <p>They are secular in nature.</p> Signup and view all the answers

    What is a key aspect of audience reception in today's media environment?

    <p>Active engagement with media on a voluntary basis.</p> Signup and view all the answers

    What is the main idea of the 'audience as happening' typology?

    <p>A live event experienced alone or with others</p> Signup and view all the answers

    What is the purpose of classifying audiences in media research?

    <p>To identify common characteristics of a group</p> Signup and view all the answers

    Which of the following is an example of a media experience that can be accessed by people alone?

    <p>A CNN live coverage of a spectacular event</p> Signup and view all the answers

    What is the 'audience as hearing' typology characterized by?

    <p>A high degree of engagement and participation</p> Signup and view all the answers

    Which of the following is a way of categorizing audiences beyond what was discussed?

    <p>All of the above</p> Signup and view all the answers

    What is the significance of satellite broadcasting in terms of media consumption habits?

    <p>It enables global access to media content</p> Signup and view all the answers

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