Podcast
Questions and Answers
What is the primary reason for segmenting audiences in media services?
What is the primary reason for segmenting audiences in media services?
- To make the content more relevant to a general audience
- To tailor the content to a specific segment of society (correct)
- To increase the size of the mass audience
- To reduce the quality of the content
What is the term used to describe the actual or potential consumers of particular media services or products?
What is the term used to describe the actual or potential consumers of particular media services or products?
- Market (correct)
- Mass audience
- Target audience
- Segmented audience
What is the benefit of creating content that is tailored to a specific segment of society?
What is the benefit of creating content that is tailored to a specific segment of society?
- It reduces the relevance of the content to the target audience
- It improves the quality of the content (correct)
- It increases the size of the mass audience
- It makes the content less engaging to the audience
What is the purpose of creating a Venn Diagram in the seatwork activity described in the text?
What is the purpose of creating a Venn Diagram in the seatwork activity described in the text?
What is the shift described in the text from 'Mass Audience to Audience Segments'?
What is the shift described in the text from 'Mass Audience to Audience Segments'?
What is the benefit of comparing notes with a partner in the seatwork activity described in the text?
What is the benefit of comparing notes with a partner in the seatwork activity described in the text?
What is a characteristic of audiences in today's media environment?
What is a characteristic of audiences in today's media environment?
How have technological advancements impacted our understanding of audiences?
How have technological advancements impacted our understanding of audiences?
What is a key difference between audiences in online and in-person classes?
What is a key difference between audiences in online and in-person classes?
What is a common aspect of audience engagement across different media environments?
What is a common aspect of audience engagement across different media environments?
What is a characteristic of events in today's media environment?
What is a characteristic of events in today's media environment?
What is a key aspect of audience reception in today's media environment?
What is a key aspect of audience reception in today's media environment?
What is the main idea of the 'audience as happening' typology?
What is the main idea of the 'audience as happening' typology?
What is the purpose of classifying audiences in media research?
What is the purpose of classifying audiences in media research?
Which of the following is an example of a media experience that can be accessed by people alone?
Which of the following is an example of a media experience that can be accessed by people alone?
What is the 'audience as hearing' typology characterized by?
What is the 'audience as hearing' typology characterized by?
Which of the following is a way of categorizing audiences beyond what was discussed?
Which of the following is a way of categorizing audiences beyond what was discussed?
What is the significance of satellite broadcasting in terms of media consumption habits?
What is the significance of satellite broadcasting in terms of media consumption habits?
Flashcards are hidden until you start studying
