Modern Mass Media Trends

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Questions and Answers

What is a characteristic of feature films?

They are typically 10 to 30 minutes long.

They are usually produced by independent filmmakers.

They can only be animated.

They have a running time of 90 to 120 minutes. (correct)

What distinguishes a documentary film from other types of films?

It is a non-fictional movie aimed at advocacy. (correct)

It is intended to tell a fictional story.

It is only produced by major studios.

It is primarily meant for entertainment.

How has digital technology impacted the local movie industry?

It has helped independent filmmakers produce full-length feature films. (correct)

It has eliminated the need for traditional filming techniques.

It has solely benefited mainstream movie studios.

It has made independent films less popular.

What is the typical length of a short film?

10 to 30 minutes. Signup and view all the answers

What was the primary medium for recording motion pictures historically?

Photographic film stock. Signup and view all the answers

What is the main purpose of a documentary film?

To primarily record and advocate for a current issue. Signup and view all the answers

Which of the following statements about advertising is true?

Advertising content is often text-based. Signup and view all the answers

Which type of film is identified as the oldest form of motion picture?

Documentaries. Signup and view all the answers

What is the primary role of advertising in relation to consumers?

To inform customers about available products and brands Signup and view all the answers

Which type of media function is primarily focused on conveying immediate and long-term threats?

Warning or beware Signup and view all the answers

What does instrumental surveillance primarily deal with?

Information that is useful in daily life Signup and view all the answers

In what way does media typically transmit culture?

Through communication that expresses shared values Signup and view all the answers

What is one criticism noted regarding media's role as a source of entertainment?

Entertainment diminishes the importance of informative content Signup and view all the answers

Which of the following functions is NOT typically associated with media?

Isolate Signup and view all the answers

What does the Latin term 'ad vertere' mean in the context of advertising?

To turn toward Signup and view all the answers

How is media's role in persuasion characterized?

It aims to shape opinions and urge actions Signup and view all the answers

What is a primary reason for audience segmentation in modern mass media?

A rise in media options available Signup and view all the answers

Which type of convergence involves combining the functions of different devices into one?

Device convergence Signup and view all the answers

What has increased audience control in media consumption?

Technological advancements Signup and view all the answers

Which media strategy aims to make content available through various delivery methods?

Multiple platforms Signup and view all the answers

What is a defining characteristic of user-generated content (UGC)?

It heavily relies on user-friendly technology Signup and view all the answers

What trend highlights how consumer control over media has evolved?

More personalized content options Signup and view all the answers

What significant change has mobile media introduced to modern communication?

Increased interaction with screens Signup and view all the answers

How has audience behavior changed with respect to media consumption in recent years?

Shift towards seeking content tailored to personal interests Signup and view all the answers

What is the primary role of media professionals in shaping the news?

They decide which events are reported and how they are presented. Signup and view all the answers

How does agenda setting empower the media?

It grants them the ability to control public conversations on issues. Signup and view all the answers

What does the gatekeeping theory emphasize?

The role of media executives in deciding news coverage. Signup and view all the answers

What does framing involve in the context of news reporting?

Highlighting certain aspects of a story while omitting others. Signup and view all the answers

In what manner do individuals use mass media for cognition?

To satisfy curiosity about various topics. Signup and view all the answers

Which of the following is a form of diversion provided by mass media?

Escaping daily life pressures and seeking relaxation. Signup and view all the answers

What characterizes the cognitive function of media usage?

It involves acquiring knowledge and information. Signup and view all the answers

What is a potential consequence of framing in media coverage?

It might create biases in how audiences perceive information. Signup and view all the answers

Which of the following describes print media?

It involves the process of transferring media text to paper in large quantities. Signup and view all the answers

What distinguishes a broadsheet from a tabloid?

Broadsheets are larger in paper size and have a reputation for serious journalism. Signup and view all the answers

Which statement about broadcast media is true?

Broadcast media distributes content via VHF or UHF frequencies. Signup and view all the answers

What characterizes online media compared to traditional media?

Websites can offer a mix of text and audiovisual content. Signup and view all the answers

How many radio stations are registered in the FM band in the Philippines?

844 Signup and view all the answers

Which type of journalism is primarily associated with tabloids?

Coverage focused on crime news and celebrity gossip. Signup and view all the answers

What is considered a new media format?

Independent and alternative online news sources. Signup and view all the answers

Which factor has contributed to the popularity of television over radio?

Television provides visual content that enhances information delivery. Signup and view all the answers

Study Notes

Modern Mass Media: Emerging Trends

Audience Segmentation: Media audiences are becoming more specialized and less "mass" due to limited time and the wide variety of media options.
Convergence: Media companies are merging or uniting, combining content creation and distribution channels.
- Corporate Convergence: Large companies combine their resources by acquiring distribution channels like cable TV.
- Operational Convergence: Multiple media companies in a market combine their operations.
- Device Convergence: Combining the functionalities of multiple devices into one.
Increased Audience Control: Consumers are in charge of what information they access and when.
- Technology advancements empower audiences with more control.
Multiple Platforms: Content is made available through diverse methods and devices, aiming to reach audiences on various platforms.
User-Generated Content: "UGC" refers to content created by individuals, not corporations, and is becoming increasingly popular.
- Easy-to-use technology drives the growth of UGC.
Mobile Media: The emergence of small-screen devices like cell phones, PDAs, and laptops has made media increasingly portable and accessible.

Types of Media

Print Media: The oldest form of media, includes newspapers, magazines, books, and comics.
- Relying on the physical process of transferring information to paper.
- Newspapers typically use "newsprint" (recycled paper).
- Broadsheets are larger newspapers, while tabloids are smaller and often associated with a less rigorous standard of reporting.
Broadcast Media: Distributes audio and video content over radio or television frequencies (VHF and UHF).
- The Philippines has numerous AM and FM radio stations, as well as television stations.
Online Media: Information and entertainment accessed via the internet or mobile devices, encompassing online newspapers, independent news sources, and social media.
- Websites offer multimedia content, allowing audiences to interact through comments and personalized portal access.
Film: A medium for storytelling and recording reality (fictional or non-fictional) through various techniques.
- The term "film" initially referred to photographic film, but today it also encompasses digital recording.
- Film production requires significant investment and resources.
- The Philippines has a prominent film industry, known for feature films and short films.
- Feature films typically have a longer running time (90-180 minutes) and are often produced by major studios.
- Short films are usually 10-30 minutes long and produced by independent filmmakers or institutions.
- Documentaries are non-fictional films aimed at recording and disseminating information on real events and issues.

Advertising

Advertising is not a medium in itself but rather the content or text within a medium.
- It is, however, pervasive and influential enough to be considered a distinct category.
- Its purpose is to communicate products and services to the public.

Media Functions

Inform: Providing information about events, subjects, or issues.
- This is often associated with news media.
Persuade: Influencing audience opinions or actions toward specific agendas.
- Editorial opinions and advertising primarily aim to persuade.
Entertain: Providing amusement and enjoyment.
Transmit: Conveying cultural values, beliefs, and practices.

Surveillance Functions

Warning or Beware: Informing audiences of potential threats, whether immediate (like a tornado warning) or long-term (like air pollution).
Instrumental: Providing useful information for everyday life, like news about products, events, or services.

How People Use Mass Media

Cognition: Using media to gain information and knowledge.
- This function closely aligns with the surveillance function.
Diversion: Seeking relief from boredom or daily pressures through media consumption.
- Stimulation: Seeking a change or escape from routine.
- Relaxation: Finding respite from stress.

New Media Functions

Shaping the News: Examines the relationship between news events, media professionals, and the content that is ultimately produced.
Agenda Setting: Media influences the public agenda, shaping the issues that are perceived as important.
Gatekeeping: Media professionals (gatekeepers) influence which stories receive coverage and which are suppressed.
Framing: Journalists and news outlets consciously or unconsciously select specific aspects of a story and leave others out, influencing how the audience understands the event.

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Description

Explore the emerging trends in modern mass media including audience segmentation, convergence of media companies, and the rise of user-generated content. This quiz will help you understand how technology has transformed audience control and the availability of content across multiple platforms.