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Social Media Audience Segmentation Quiz

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Questions and Answers

What is one of the benefits of segmentation for social media marketing?

Increasing the frequency of content publishing

Focusing on a single type of content

Creating hyper-targeted advertisements (correct)

Using generic messaging for broader reach

Why is segmentation important for social media marketing?

It increases marketing success by focusing brand messaging (correct)

It reduces the need for personalized emails

It broadens the reach of advertisements

It simplifies the understanding of audience behaviors

What does understanding the key characteristics and desires of the target audience enable marketers to do?

Create hyper-targeted advertisements (correct)

Increase the frequency of content publishing

Focus on a single type of content

Use generic messaging for broader reach

How does segmentation contribute to generating more leads on social media?

By tailoring advertisements to audience interests (B) Signup and view all the answers

What is a valuable tool for generating more leads on social media, in addition to publishing more often and posting different types of content?

Segmentation (B) Signup and view all the answers

What role does popular culture play in shaping perceptions of others?

It is the primary way we learn about people who are different from us (D) Signup and view all the answers

How do representations in media and entertainment affect our view of others?

They provide a limited and distorted view of others (A) Signup and view all the answers

What is the impact of consistent negative representations in media on cultural stereotypes?

They reinforce stereotypes and make them more readily available in our minds (D) Signup and view all the answers

How are characters from nondominant racial and ethnic groups often portrayed in television and film?

They often fall into formulaic tropes and follow cliche narratives (A) Signup and view all the answers

What did a study of local news coverage find about the portrayal of black people?

They are disproportionately portrayed as criminals (D) Signup and view all the answers