Features of Marketing Cloud Connect: Data Synchronization and Audience Segmentation
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Questions and Answers

How can customers manage their attributes and subscription preferences in Marketing Cloud?

  • By updating the Sales Cloud directly
  • Through the Profile Center (correct)
  • By contacting Salesforce support
  • By clicking on email links

    • What feature in Sales/Service Cloud supports subscribing and resubscribing customers?

  • Marketing Cloud Connect tool
  • AMPscript Functions
  • Marketing Cloud Resubscribe button (correct)
  • Marketing Cloud Unsubscribe button

    • What does Marketing Cloud Connect enable regarding Salesforce data updates?

  • Tracking engagement history in Sales/Service Cloud
  • Retrieving, creating, and updating object records in real-time (correct)
  • Managing customer preferences in Marketing Cloud
  • Sending emails from Salesforce

    • Where can individual email results (IER) be tracked for Marketing Cloud engagements?

    <p>Contact/Lead object in Sales/Service Cloud (C)</p> Signup and view all the answers

    In which cloud platform can custom fields be created and mapped to Marketing Cloud attributes?

    <p>Sales or Service Cloud (D)</p> Signup and view all the answers

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