18 Questions
What is the primary need that arises after fulfilling physiological requirements?
Love and Belonging
Why do people often take actions like opening savings accounts and buying insurance?
To create a safe and predictable environment
What are the two components of esteem needs according to Maslow?
Feeling self-confidence and feeling valued by others
What may people experience when their esteem needs are not met?
Feelings of inferiority
What is the outcome when people's esteem needs are met?
They feel confident and see their contributions as valuable
What is the term for feeling fulfilled, or living up to one's potential?
Self-Actualization
What does self-actualization mean?
Feeling that we are doing what we believe we are meant to do
Who are examples of self-actualized individuals according to Maslow?
Abraham Lincoln, Albert Einstein, and Mother Teresa
How can a marketing strategy be effective according to Maslow's theory?
By appealing directly to one or more of a customer's basic needs
What is the significance of Maslow's needs hierarchy in marketing?
It inspires how a good or service will meet the different demands of the user
What is the role of Maslow's needs hierarchy in marketing strategies?
To develop marketing strategies that meet different customer needs
What do business students use Maslow's hierarchy of needs for?
To measure marketing efforts
What is the primary focus of a company in terms of technological advancements?
Utilizing the most up-to-date technology to operate at its highest capacity
What is the most fundamental need according to Maslow's Hierarchy of Needs?
Physiological needs
Why is it difficult for a hungry person to focus on other things?
Because their physiological needs are not met
What is an example of a physiological need?
Drinking when thirsty
What motivates people according to Maslow's theory?
Five basic categories of wants
Which of the following is NOT a category of needs in Maslow's Hierarchy?
Freedom needs
Test your knowledge of Maslow's Hierarchy of Needs, specifically the safety and love/belonging needs. From the importance of a safe environment to the need for human connection, see how well you understand these fundamental human needs.
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