Marshall McLuhan: Communications Theorist
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Questions and Answers

Who was Marshall McLuhan?

A Canadian communications theorist and educator.

What did McLuhan regard as an institution fated to disappear?

  • Computers
  • Television
  • The radio
  • The printed book (correct)
  • Which of the following works was published by McLuhan in 1964?

  • City as Classroom
  • The Mechanical Bride
  • Understanding Media (correct)
  • The Gutenberg Galaxy
  • Marshall McLuhan was associated with the University of Toronto from 1946 until his death.

    <p>True</p> Signup and view all the answers

    What phrase is Marshall McLuhan famous for?

    <p>The medium is the message.</p> Signup and view all the answers

    In which year did Marshall McLuhan die?

    <p>1980</p> Signup and view all the answers

    Marshall McLuhan was born in ______, Alberta, Canada.

    <p>Edmonton</p> Signup and view all the answers

    Which university awarded McLuhan an honorary Doctor of Letters degree in 1965?

    <p>University of Windsor</p> Signup and view all the answers

    Match McLuhan's works with their publication year:

    <p>The Gutenberg Galaxy = 1962 Understanding Media = 1964 The Medium Is the Massage = 1967 City as Classroom = 1977</p> Signup and view all the answers

    Which shift represents the fundamental rethinking of humanity's place in the world introduced by Nicholas Copernicus?

    <p>Copernican Shift</p> Signup and view all the answers

    Study Notes

    Marshall McLuhan

    • Canadian communications theorist and educator
    • Famous for the aphorism "the medium is the message"
    • Believed that television, computers, and other electronic media shape our thinking and thought
    • Argued that the printed book would eventually disappear
    • Associated with the University of Toronto from 1946 to 1979
    • Became a full professor of English literature at the University of Toronto in 1952
    • Appointed Director of the university's Centre for Culture and Technology in 1963
    • Published The Gutenberg Galaxy: The Making of Typographic Man (1962)
    • Published The Mechanical Bride: Folklore of Industrial Man (1951)
    • Published Understanding Media: The Extensions of Man (1964)
    • Published The Medium Is the Massage: An Inventory of Effects (with Quentin Fiore) (1967)
    • Published From Cliché to Archetype (with Wilfred Watson) (1970)
    • Published City as Classroom (with Kathryn Hutchon and Eric McLuhan) (1977)

    McLuhan's Life

    • Born on July 21, 1911, in Edmonton, Alberta, Canada.
    • Died on December 31, 1980, in Toronto.
    • Received his Bachelor of Arts and Master of Arts degrees from the University of Manitoba in 1932 and 1934, respectively.
    • Earned a Bachelor of Arts, Master of Arts, and Doctorate from Cambridge University in 1936, 1939, and 1942, respectively.
    • Taught at the University of Wisconsin (Madison) from 1936 to 1937.
    • Taught at St. Louis University from 1937 to 1944.
    • Married Corinne Keller Lewis in 1939.
    • Taught at the University of Toronto from 1946 to 1979, becoming a full professor in 1952.
    • Co-edited Explorations magazine from 1954 to 1959.
    • Appointed by the President of the University of Toronto to establish the Centre for Culture and Technology in 1963.

    McLuhan's Legacy

    • McLuhan's contributions to media theory are considered alongside other major intellectual shifts, including the Copernican and Darwinian shifts.
    • The Copernican Shift refers to Nicolaus Copernicus's 16th-century revelation that the Earth revolves around the Sun, challenging humanity's understanding of its place in the universe.
    • The Darwinian Shift refers to Charles Darwin's 19th-century theory of evolution, challenging the idea that humans were a separate creation, demonstrating humanity's connection to the natural world.

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    Description

    Explore the life and contributions of Marshall McLuhan, a pivotal figure in communication theory. Known for his famous phrase 'the medium is the message', McLuhan's ideas about media's impact on society have shaped modern thinking. This quiz covers his key works, ideas, and academic journey.

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