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What is the main idea behind McLuhan's theory 'the medium is the message'?
What is the main idea behind McLuhan's theory 'the medium is the message'?
- The content of a message is more important than the medium.
- The medium through which content is carried affects the way it is perceived. (correct)
- The medium and the message are two separate entities.
- The message is more influential than the medium.
What is the role of the medium in the way content is perceived, according to McLuhan's theory?
What is the role of the medium in the way content is perceived, according to McLuhan's theory?
- It has a minor impact on how content is perceived.
- It only affects the way content is delivered.
- It plays a vital role in the way content is perceived. (correct)
- It has no influence on how content is perceived.
What is the analogy used to illustrate McLuhan's theory in the passage?
What is the analogy used to illustrate McLuhan's theory in the passage?
- A person reading a newspaper.
- A website publishing articles.
- A well in the middle of a desert. (correct)
- A television broadcasting news.
What is the significance of the well in the analogy used to illustrate McLuhan's theory?
What is the significance of the well in the analogy used to illustrate McLuhan's theory?
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What would happen if the water in the well was inaccessible or people were unaware of its existence?
What would happen if the water in the well was inaccessible or people were unaware of its existence?
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What is the result of the well delivering water to the people in the analogy?
What is the result of the well delivering water to the people in the analogy?
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