8 Questions
What do some restaurant managers mean when they say they 'do not believe in marketing'?
They do not believe in advertising
What are the two components of the promotional element in the marketing mix?
Selling and advertising
What are the nonpromotional areas of the marketing function in the hotel industry?
Other marketing mix elements
True or false: Sales managers in the hotel industry provide prospective clients with tours and entertain them in the hotel’s food and beverage outlets.
True
True or false: Many people in the restaurant industry confuse marketing with advertising and sales promotion.
True
True or false: Selling and advertising are the only two marketing functions in the restaurant industry.
False
True or false: Advertising and sales are components of the promotional element in the marketing mix.
True
True or false: Distribution is not part of the marketing mix in the hotel industry.
False
Test your knowledge on the differences between marketing and sales in the hotel industry. Explore the roles and responsibilities of sales managers and discover the behind-the-scenes aspects of the marketing function.
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