Marketing in Hospitality
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Questions and Answers

What is marketing often associated with?

  • Human resources
  • Operations
  • Sales (correct)
  • Finance

How are hotel and restaurant services promoted and sold?

  • Billboard advertising only
  • Social media influencers
  • Direct mail and telemarketing
  • Word of mouth and through travel agents (correct)

What are the three main types of media used for traditional marketing activities?

  • Print, outdoor, TV/Radio (correct)
  • Telemarketing, direct mail, radio ads
  • Social media, email, podcasts
  • Billboard, flyers, brochures

What is an integral part of advertising according to the text?

<p>Research (A)</p> Signup and view all the answers

What is the primary focus of marketing activities in the hotel and restaurant industry?

<p>Promoting and selling services (D)</p> Signup and view all the answers

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