Podcast
Questions and Answers
Which level of products includes warranty, product support, after-sale service, delivery, and credit?
Which level of products includes warranty, product support, after-sale service, delivery, and credit?
- Actual product
- Industrial product
- Augmented product (correct)
- Core customer value
Which type of product has strong brand preference, special shopping effort, and exclusive distribution?
Which type of product has strong brand preference, special shopping effort, and exclusive distribution?
- Shopping product
- Unsought product
- Specialty product (correct)
- Convenience product
What type of product is described as having little product awareness, varying distribution, and aggressive advertising?
What type of product is described as having little product awareness, varying distribution, and aggressive advertising?
- Unsought product (correct)
- Shopping product
- Convenience product
- Specialty product
What is the primary feature of industrial products?
What is the primary feature of industrial products?
Which marketing activity focuses on influencing target consumers' attitudes and behaviors towards an organization?
Which marketing activity focuses on influencing target consumers' attitudes and behaviors towards an organization?
In the three levels of products, which level involves 'buying the experience, freedom, power, and authenticity'?
In the three levels of products, which level involves 'buying the experience, freedom, power, and authenticity'?
Which component of a product or service refers to the characteristics that bear on its ability to satisfy customer needs?
Which component of a product or service refers to the characteristics that bear on its ability to satisfy customer needs?
In brand development, which strategy involves introducing a new product under an existing brand name?
In brand development, which strategy involves introducing a new product under an existing brand name?
What is the term for the group of products that are closely related because they function in a similar manner or fall within given price ranges?
What is the term for the group of products that are closely related because they function in a similar manner or fall within given price ranges?
Brand equity is described as the differential effect that knowing the brand name has on:
Brand equity is described as the differential effect that knowing the brand name has on:
Which brand strategy decision focuses on how marketers can position brands based on attributes, benefits, beliefs, and values?
Which brand strategy decision focuses on how marketers can position brands based on attributes, benefits, beliefs, and values?
What does product line stretching involve?
What does product line stretching involve?
