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Questions and Answers
Which level of a product adds additional customer services and benefits?
Which level of a product adds additional customer services and benefits?
- Core benefit
- Actual product
- Augmented product (correct)
- None of the above
Which type of product requires more shopping effort and price, quality, and style comparisons?
Which type of product requires more shopping effort and price, quality, and style comparisons?
- Convenience
- Shopping (correct)
- Specialty
- None of the above
Which type of consumer product has strong brand preference and loyalty, requires special purchase effort, and little brand comparisons?
Which type of consumer product has strong brand preference and loyalty, requires special purchase effort, and little brand comparisons?
- Convenience
- Shopping
- Specialty (correct)
- None of the above
Which type of consumer product is frequently purchased with minimal buying effort and little comparison shopping?
Which type of consumer product is frequently purchased with minimal buying effort and little comparison shopping?
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Which level of a product represents its core benefit, such as transportation in the case of a car?
Which level of a product represents its core benefit, such as transportation in the case of a car?
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