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Questions and Answers
What are the different levels of products?
What are the different levels of products?
- Initial product, intermediate product, final product
- Primary product, secondary product, tertiary product
- Basic product, advanced product, premium product
- Core product, actual product, augmented product (correct)
Which level of product involves additional services and benefits beyond the core and actual products?
Which level of product involves additional services and benefits beyond the core and actual products?
- Augmented product (correct)
- Tertiary product
- Final product
- Premium product
What does the actual product include?
What does the actual product include?
- Emotional benefits
- Basic benefits or services
- Physical features and design (correct)
- Additional services and benefits
Which level of product refers to the basic benefit or service?
Which level of product refers to the basic benefit or service?
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