Podcast
Questions and Answers
What term refers to the amount of word of mouth going on in a market?
What term refers to the amount of word of mouth going on in a market?
- Community
- Influencer marketing
- Buzz (correct)
- Lead User
Which type of influencer panel participates regularly in marketing research activities?
Which type of influencer panel participates regularly in marketing research activities?
- Lead User
- Interested
- Heavy User
- Active influencer (correct)
What does the term 'loyal' refer to in the context of marketing?
What does the term 'loyal' refer to in the context of marketing?
- Someone who sticks to one brand when it works (correct)
- Someone who actually uses or consumes the offering regularly
- Someone willing to try new products and offer feedback
- Someone who isn't loyal because the right offering hasn't been created
Which term describes a social group that centers its attention on a particular brand or product category?
Which term describes a social group that centers its attention on a particular brand or product category?
What characterizes an 'interested' individual in the context of marketing?
What characterizes an 'interested' individual in the context of marketing?
What does the term 'lead user' signify in the context of marketing?
What does the term 'lead user' signify in the context of marketing?
What is the second dimension of loyalty?
What is the second dimension of loyalty?
What are switching costs?
What are switching costs?
What does the accelerator effect refer to?
What does the accelerator effect refer to?
What is the blocker effect?
What is the blocker effect?
What is viral marketing?
What is viral marketing?
What do loyalty programs reward?
What do loyalty programs reward?
What is meant by the term 'spreader effect'?
What is meant by the term 'spreader effect'?
What do customer communities form around?
What do customer communities form around?
What is the longevity effect?
What is the longevity effect?
What is deal-prone?
What is deal-prone?
The marketing plan helps determine the target market, how to reach them, and the price point for the product or service.
The marketing plan helps determine the target market, how to reach them, and the price point for the product or service.
The executive summary of a marketing plan is not essential for the company's executives to make informed decisions.
The executive summary of a marketing plan is not essential for the company's executives to make informed decisions.
SWOT analysis captures internal factors such as strengths and opportunities but does not consider external factors like threats.
SWOT analysis captures internal factors such as strengths and opportunities but does not consider external factors like threats.
SWOT analysis should be narrow in scope, focusing only on the internal conditions of the company.
SWOT analysis should be narrow in scope, focusing only on the internal conditions of the company.
The SWOT analysis should be honest and capture the full range of factors that could impact a business.
The SWOT analysis should be honest and capture the full range of factors that could impact a business.
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