Understanding Marketing Terms

Study Notes

Branding and Market Concepts

Brand Name: Identifies and differentiates a business's goods and services from competitors using names, symbols, or designs.
Market: A structured environment where buyers and sellers interact to trade goods and services.
Market Share: Represents a business's portion of total sales in a specific market, calculated as a percentage by value or volume.

Financial Terms

Credit Crunch: Period marked by restricted borrowing due to reduced lending from banks and increased interest rates.
Liquidation: Process of selling a company's assets to settle debts and close the business.

Market Types

Dynamic Market: Characterized by rapid and continuous changes, impacting consumer demands and business strategies.
Mass Market: Aiming at a vast audience with products that appeal to a wide range of consumers.
Niche Market: Focuses on a specific, specialized segment within a broader market, catering to unique consumer needs.

E-commerce and Retail

E-commerce: Involves selling goods and services through electronic systems, such as online platforms.
Online Retailing (E-tailing): The process of selling products directly to consumers via the internet.

Lending and Financial Options

Payday Lending: Short-term loans provided at high-interest rates for individuals awaiting their next paycheck.
Unsecured Loan: A loan without collateral, meaning lenders have no claim on assets if repayments are missed.

Automobiles

Electric Vehicle (EV): A type of vehicle powered by rechargeable battery packs, which are charged via external electricity sources.

Description

This quiz covers essential marketing concepts such as brand names, credit crunch, e-commerce, and dynamic markets. Test your knowledge on how these terms impact business operations and consumer behavior. Perfect for students and professionals in marketing and business fields.