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What is the role of marketing structure?
What is the role of marketing structure?
- Developing technological advancements
- Determining the company's financial goals
- Identifying target markets and formulating strategies (correct)
- Organizing human resources for the production process
Which type of marketing structure organizes marketing functions based on specialized roles?
Which type of marketing structure organizes marketing functions based on specialized roles?
- Matrix Structure
- Product-Based Structure
- Geographic Structure
- Functional Structure (correct)
What is the importance of marketing structure in strategic alignment?
What is the importance of marketing structure in strategic alignment?
- Developing innovative products for the market
- Reducing operational costs through efficient supply chain management
- Ensuring that marketing efforts are in line with overall business goals and objectives (correct)
- Maximizing profit through aggressive sales tactics
In which type of marketing structure are teams organized around specific product lines or categories?
In which type of marketing structure are teams organized around specific product lines or categories?
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What does the marketing structure aim to optimize in terms of resource allocation?
What does the marketing structure aim to optimize in terms of resource allocation?
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What is the primary goal of establishing clear roles and responsibilities in the marketing structure?
What is the primary goal of establishing clear roles and responsibilities in the marketing structure?
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